Brand Executive Director

Oppo Mobiles Pakistan; Lahore; On-site; PKR 2,750,000 - 3,500,000; Full time

Job summary

An international smartphone brand is seeking a Brand Executive Director in Lahore, Pakistan. The role involves developing local strategies, managing communications across departments, and ensuring brand activities are executed effectively. Candidates should have over 7 years of experience, strong communication skills, and be fluent in Mandarin or English. The position offers international opportunities and the possibility of travel.

Qualifications

• Minimum 7 years experience in marketing/branding, preferably with MNC.
• Ability to manage cross-cultural communication effectively.
• Willingness to travel worldwide for business.

Responsibilities

• Develop overall brand strategies in Pakistan from HQ strategies.
• Identify best media, celebrity, and co-branding resources.
• Set up department structure in cooperation with management.
• Build relationships with stakeholders including media and partners.
• Evaluate execution of brand activities including ATL and BTL.
• Localize visual and PR materials from HQ.
• Lead and coach the team as needed.

Skills

Communication skills

Team leadership

Brand activation knowledge

Fluency in Mandarin or English

Education

Bachelor degree or above in business, marketing, journalism

Job description

Job Description of Brand Executive Director in OPPO Pakistan
Prestigious and renowned smart phone brand worldwide, great career progression
Directly report to HQ office and Pakistan CEO, co-operate with department manager of brand management Pakistan.
Plenty of international opportunities.
Lead a brand in a growing market
Very attractive salary

Responsibilities

• Develop the overall brand strategies in Pakistan, which also including, localize global brand strategies from HQ;
• Identify and select best media resource, celebrity resource, and co-branding resource, in order to apply on and help to carry out the brand strategies;
• Co-operate with department manager to set up department structure and working process;
• Build up good and health relations with stakeholders, which including media and business partners;
• Monitor, manage and evaluate the execution of all brand activities, which including ATL and BTL;
• Localize Visual & PR materials which provided by HQ, provide key opinions and advices to relative colleagues;
• Lead the team and coach the team when needed;

Requirements & Skills

• Education: Bachelor degree or above in business, marketing, journalism related subjects, overseas education is a plus.
• Language: Native speaker, fluency in Mandarin or English is mandatory.
• Experience: Minimum 7 years practical and managerial experience in marketing/branding field, prefer MNC background.
• Communication: Good communication skills in the cross-cultural and cross-departmental co-ordination context.
• Personality: Good team-leader; Driven, self-motivated, willing to embrace the diversified culture.
• Knowledge: Solid knowledge about local media, creativity, brand activation knowledge.
• Travel: Willing to travel worldwide for business trip, willing to work in Karachi or Lahore (Depends on company requirement)