B2B Email Marketing Architect for Demand Gen

KnowledgeCity, Inc.; Pakistan; On-site; PKR 1,200,000 - 2,100,000; Full time

Job summary

KnowledgeCity, Inc. is seeking an Email Marketing Specialist to own the end-to-end email program for demand generation.

You will plan, write, execute, and optimize campaigns, provide creative direction to the design team, and set up the technical email infrastructure to convert engagement into MQLs, SQLs, and qualified pipeline. This hands-on role covers segmentation, lifecycle marketing, A/B testing, deliverability, and compliance.

Qualifications

• 3+ years of B2B email marketing or lifecycle marketing experience.
• Proven ability to generate MQLs and SQLs from email campaigns.
• Strong copywriting and editing skills for conversion-focused content.
• Experience with email infrastructure and deliverability monitoring.
• Experience with marketing automation and CRM integrations.

Responsibilities

• Own email marketing strategy, calendar, and execution plan for demand gen, product campaigns, content promo, events, nurture, and re-engagement.
• Develop plan for each campaign: objective, audience, offer, message, CTA, cadence, workflow, timeline, conversion path.
• Write persuasive email copy: subject lines, preview text, body, CTAs, follow-ups, and nurture sequences.
• Develop automated nurture programs based on lifecycle, behavior, engagement, and intent.
• Segment audiences by persona, industry, company size, region, lifecycle stage, and engagement level.
• Provide creative briefs and direction to design team for email layouts and visuals.
• Review email designs for brand, clarity, accessibility, and conversion.
• Set up and maintain infrastructure: domains, SPF, DKIM, DMARC, DNS records.
• Configure integrations between email platform, CRM, forms, landing pages, analytics, and lead routing.
• Build, schedule, and launch campaigns with lists, workflows, personalization, tracking, and QA.
• Plan and run A/B tests across subject lines, copy, design, offers, and timing.
• Track deliverability, metrics, leads, MQLs, SQLs, and pipeline contributions.
• Create weekly and monthly performance reports with actionable insights.
• Optimize campaigns to maximize qualified conversions and SQLs.
• Partner with Revenue Ops and Sales on scoring, routing, attribution, and follow-up expectations.
• Maintain list hygiene, suppression, engagement monitoring, and sender reputation.
• Ensure CAN-SPAM and other privacy/unsubscribe compliance.
• Document processes, tests, benchmarks, templates, and best practices.

Skills

B2B email marketing

Lifecycle marketing

Demand generation

Copywriting and editing

Campaign analytics

Tools

Marketing automation platform

CRM systems

Email deliverability tooling

Job description

KnowledgeCity, Inc. is seeking an Email Marketing Specialist to own the end-to-end email program for demand generation.

You will plan, write, execute, and optimize campaigns, provide creative direction to the design team, and set up the technical email infrastructure to convert engagement into MQLs, SQLs, and qualified pipeline. This hands-on role covers segmentation, lifecycle marketing, A/B testing, deliverability, and compliance.