Analyst Jobs Daraz: Empowering E-Commerce Growth

Daraz.Pk; Pakistan; On-site; PKR 700,000 - 1,000,000; Full time

Job summary

A leading e-commerce platform in Pakistan is seeking an analytical partner to optimize homepage performance through data-driven insights. The ideal candidate should have a Bachelor's degree and strong analytical skills, especially in SQL and Microsoft Excel. Responsibilities include analyzing key user metrics and creating actionable strategies to enhance homepage effectiveness. The role offers a competitive salary in an international working environment.

Benefits

International working environment

Rigorous training and exposure

Competitive salary and incentive package

Qualifications

• Strong analytical skills with proficiency in SQL and Excel.
• Experience in analyzing user behavior metrics in e-commerce.
• Ability to build custom databases and dashboards.

Responsibilities

• Analyze homepage performance by tracking user behavior.
• Build tailored logic and create independent databases.
• Identify and diagnose homepage loopholes.

Skills

Analytical skills

SQL

Microsoft Excel

Data visualization tools

Communication skills

Education

Bachelor’s degree in Business, Computer Science, Engineering or related field

Tools

Power BI

Google Data Studio

Job description

About Daraz

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030

For more information, please visit www.daraz.com.

Job Summary:

Serve as an analytical partner to business and product teams, leveraging data-driven insights and custom reporting to optimize homepage performance, identify growth opportunities, and support strategic decision-making to achieve organizational objectives.

Key Responsibilities:

• Analyze homepage performance by tracking key user behavior metrics such as unique visitors, click-through rates, bounce rates, and scroll depth.
• Build tailored logic and create independent databases—beyond the default reporting tools—to access granular insights related to homepage visibility, engagement, and performance gaps
• Identify and diagnose homepage loopholes or drop-off points using deep-dive data analysis, and translate findings into actionable strategies to boost homepage effectiveness.
• Design and maintain comprehensive dashboards and automated reports to monitor homepage health and support ongoing optimization efforts.
• Define, measure, and track key performance indicators (KPIs) aligned with business goals, ensuring performance is benchmarked and progress is visible.
• Deliver clear, data-backed recommendations to enhance homepage visibility, user retention, and conversion efficiency.
• Document homepage performance on a month-on-month (MoM) basis, highlighting key trends, improvement areas, and ongoing initiatives.
• During each campaign period, build a robust, real-time performance tracker to monitor day-over-day (DoD) homepage effectiveness, including visibility, engagement, and click-through performance of campaign assets.
• Respond to ad-hoc analysis requests and generate insights to support timely decision-making.

Required Skills/Abilities:

• Bachelor’s degree in Business, Computer Science, Engineering, or a related field.
• Strong analytical skills with proven proficiency in SQL, Microsoft Office (especially Excel), and data visualization/analytical tools (e.g.,Power BI, Google Data Studio).
• Experience in analyzing user behavior metrics and homepage performance in a data-driven environment. (Experience in an e-commerce background is an added advantage)
• Ability to build custom databases and dashboards to derive actionable insights beyond standard reporting tools.
• A keen eye for identifying performance gaps and transforming data into clear, strategic recommendations.
• Excellent communication and presentation skills to convey complex data findings to stakeholders in a clear, concise manner.
• Energetic and positive mindset, with a proactive approach to problem-solving and continuous improvement.
• Highly organized with the ability to manage multiple priorities in a fast-paced, campaign-driven environment.
• Comfortable working cross-functionally and responding to time-sensitive analysis requests with agility and precision.

What We Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group)
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations
• An opportunity to train the next generation of business leaders in the e-commerce industry
• Competitive salary and incentive package