Amazon Ads Strategist

Ads Initiatorz; Multan; On-site; PKR 900,000 - 1,300,000; Full time

Benefits offered by this job

Promotion path to Lead PPC Strategist

Performance reviews every 6 months

Access to new tools & training

Job summary

Ads Initiatorz in Multan seeks an Amazon Ads Strategist to manage and optimize PPC campaigns for ecommerce clients, driving visibility, sales, and profitability.

This full-time, on-site role involves keyword and competitor research, campaign structuring, bid management, daily performance monitoring, and collaboration with internal teams on listings and launches to fuel growth.

Qualifications

• Proven Amazon PPC/Ads experience with campaign setup and optimization.
• Ability to conduct keyword, market and competitor research to inform ad strategy.
• Strong data analysis and reporting using dashboards and spreadsheets.

Responsibilities

• Develop ad strategies and optimize Amazon PPC to drive visibility and sales.
• Structure and refine campaigns, monitor daily performance metrics, adjust bids/budgets.
• Collaborate with internal teams on listing optimization, product launches, and growth plans.
• Prepare clear performance summaries and client recommendations.

Skills

Amazon PPC

Campaign optimization

Data analysis

Keyword research

Communication

Cross-functional

Digital ads exposure

Education

Bachelor's degree in Marketing

Tools

Amazon Seller Central

Advertising dashboards

Spreadsheets

Job description

Ads Initiatorz is a growth-focused advertising agency specializing in the Pets, Kids, Home, and Kitchen e-commerce categories. Founded in 2021, the company helps 5-figure sellers scale to 6- and 7-figure revenue using data-driven, performance-oriented strategies. Services span Amazon PPC and Ads, TikTok Shop Ads, Google Ads, Shopify Ads, store creation, and complete "Done for You" e-commerce solutions. With more than six years of experience in Amazon Advertising and FBA, 800+ projects completed, and 73 profitable private-label brand launches, Ads Initiatorz offers an environment focused on innovation, learning, and measurable results.

Role Description

The Amazon Ads Strategist will manage and optimize Amazon PPC and advertising campaigns to drive visibility, sales, and profitability for e-commerce clients. This full-time, on-site role based in Multan involves developing ad strategies, conducting keyword and competitor research, structuring and refining campaigns, and monitoring daily performance metrics. The individual will analyze reports to identify trends, adjust bids and budgets, and implement testing plans to improve ROI. The role also includes collaborating with internal teams on listing optimization, product launch strategies, and overall growth plans, as well as preparing clear performance summaries and recommendations for clients.

Qualifications

• Strong Amazon PPC and Amazon Ads experience, including campaign setup, optimization, bid management, and performance tracking.
• Proficiency in data analysis and reporting using tools such as Amazon Seller Central, advertising dashboards, and spreadsheets.
• Knowledge of e-commerce growth strategies, including product launches, funnel optimization, and conversion rate improvement.
• Ability to conduct detailed keyword, market, and competitor research to inform ad strategy and targeting.
• Effective communication skills for explaining campaign results, presenting insights, and collaborating with cross-functional teams.
• Experience with other digital advertising platforms (e.g., Google Ads, TikTok Ads, Facebook Ads) is an advantage.
• Demonstrated problem-solving skills, attention to detail, and comfort working in a fast-paced, performance-driven environment.
• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience in digital advertising.
• Willingness to work on-site in Model Town and maintain a client-focused, growth-oriented mindset.

• Promotions to Lead PPC Strategist or Account Manager
• Regular performance reviews every 6 months
• Access to new tools, training, and international campaigns