Website Manager

Modou OPC; Mandaluyong; Hybrid; PHP 558,000 - 892,800; Full time

Job summary

A dynamic digital agency in Mandaluyong is seeking a Website Manager to lead their online growth strategy. The successful candidate will develop comprehensive SEO and CRO strategies, manage analytics, and ensure website performance optimization. With proven experience in driving traffic and conversions, you will collaborate with various teams and agency partners. A Bachelor’s degree and strong data analysis skills are essential for this role. Join us to shape the digital presence of our clients.

Qualifications

• Proven experience leading website growth strategy with measurable impact.
• Strong expertise in technical, on-page, and off-page SEO.
• Hands-on experience running A/B testing and improving user journeys.

Responsibilities

• Define and execute website growth strategy across SEO and CRO.
• Lead keyword research, content optimization, and link-building strategies.
• Develop reporting frameworks to track SEO KPIs.

Skills

SEO expertise

CRO experience

Data analysis

A/B testing

Google Analytics 4 (GA4)

Education

Bachelor's degree

Tools

SEMrush

Google Analytics

Shopify Analytics

Job description

Hybrid - Mandaluyong 5-10 Yrs Exp Bachelor Full-time

Job Description

Position:WebsiteManager

Schedule:Day Shift

Employment Type:Full-time

Duties and Responsibilities

• Define and execute a comprehensive website growth strategy across SEO and CRO.
• Set measurable goals for organic traffic, conversions, and revenue contribution.
• Align website growth initiatives with overall businessobjectivesin partnership with marketing, product, and tech teams.

SEO (Search Engine Optimization)

• Own the SEO roadmap—technical SEO, on-page, off-page, and local search (GEO/MEO).
• Lead keyword research, content optimization, and link-building strategies to drive organic growth.
• Stay updated with search engine algorithm changes and implement best practices.
• Oversee site audits, indexation, crawlability, and structured data implementation.
• Develop reporting frameworks to track SEO KPIs (rankings, visibility, traffic, conversions).
• Manage and direct the SEO agency, setting strategy, reviewing performance, and ensuring delivery on KPIs.

CRO (Conversion Rate Optimization)

• Develop and execute CRO strategy focused on improving user journeys and funnel efficiency.
• Run structured A/B and multivariate testing programs on landing pages, CTAs, product pages, and checkout flows.
• Use analytics, heatmaps, and user behavior insights to reduce drop-offs and improve conversions.
• Optimizewebsite performance (speed, mobile usability, UX/UI) to maximize conversions.
• Collaborate with design and content teams to implement high-converting layouts and messaging.
• Lead the CRO agency, ensuring testing programs, reporting, and outcomes align with business goals.

Analytics & Insights

• Own website analytics setup (GA4, Shopify Analytics, CRO/SEO tools) to track performance.
• Monitor attribution, traffic sources, and conversion trends toidentifygrowth levers.
• Deliver regular reporting and insightstoleadership with actionable recommendations.
• Mentor internal SEO/CRO specialists and guide cross-functional contributors.
• Act as the primary point of contact for external SEO and CRO agencies, driving accountability and integration with internal teams.
• Ensure consistent alignment with creative, brand, and paid media teams for holistic growth execution.

Qualification

• Proven experience leading website growth strategy (SEO + conversion rate optimization) withmeasurableimpact on traffic, conversions, and revenue.
• Strongexpertisein technical, on-page, and off-page SEO (site audits, crawlability, structured data).
• Hands-on experience running A/B testing and improving user journeys and funnel performance.
• Proficient in Google Analytics 4 (GA4) and website performance tracking.
• Experience managing SEO and conversion rate optimization agencies.
• Strong data analysis and KPI reporting skills.

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