The Visual Merchandising Assistant Manager oversees the execution and maintenance of visual merchandising standards across stores, ensuring consistent product presentation, store layouts, and display implementation align with brand guidelines. This role collaborates with cross-functional teams to drive effective merchandising execution, optimize the customer experience, and improve store performance through data-driven decisions.
YOUR OVERALL MISSION & DAY-TO-DAY
Store Layout and Display
- Executes store layout plans, product placements, and visual merchandising standards across stores to ensure consistent brand presentation and customer experience
- Coordinate with Retail Operations to implement visual merchandising updates, seasonal campaigns, and promotional displays
- Conduct store visits and audits to assess display execution, identify gaps, and provide guidance to store teams on merchandising standards
- Ensure proper placement of products and visual elements to support customer flow, product visibility, and overall store presentation
- Provide recommendations for store layout improvements based on store requirements, operational considerations, and customer behavior based on data.
Planogram Development and Execution
- Implements planograms and product placement guidelines across stores to optimize product visibility, space utilization, and merchandising consistency
- Coordinate with store teams to ensure timely and accurate execution of planogram changes, product launches, and merchandising updates
- Monitors planogram compliance and work with store operations to address execution gaps and improve in-store product presentation
- Supports the rollout of merchandising initiatives by preparing implementation guidelines and coordinating requirements
- Review store feedback and recommend adjustments to improve operational execution
Retail Analytics and Performance Tracking
- Analyzes sales performance, product movement, and store feedback to identify opportunities for merchandising improvements
- Tracks the effectiveness of visual merchandising executions and provides insights on product visibility, customer flow, and display performance
- Uses retail performance data to recommend adjustments to product placements, displays, and merchandising strategies
- Collaborates with Retail and Commercial teams to align merchandising execution with sales priorities and business objectives
- Maintains reports and trackers to monitor Visual Merchandising initiatives, store compliance and execution progress