US Market Creative Strategist: Copy & Campaign Architect

Reliasourcing; Pasay; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Paid training

Job summary

A marketing agency seeks a US Market Creative Strategist in Pasay to lead the development of performance-driven campaign ideas and messaging. This role requires strong copywriting skills and experience in digital marketing. You will manage idea generation, script writing, and performance optimization across various channels, ensuring alignment with brand voice. Ideal candidates have a solid background in performance marketing and experience targeting the US market with creative content. Competitive salary and paid training included.

Qualifications

• Proven experience as a Creative Strategist or Copywriter in digital or performance marketing.
• Strong ability to generate creative ideas and messaging.
• Excellent copywriting skills across multiple marketing touchpoints.
• Experience writing scripts for video and digital content.
• Understanding of performance marketing principles.
• Experience developing UGC-style content for the US market.
• Ability to work independently and manage projects.
• Hands-on experience with digital media buying.

Responsibilities

• Develop performance-driven campaign ideas and messaging.
• Write scripts and copy for various marketing content.
• Align messaging with brand guidelines.
• Research market trends to inform creative direction.
• Collaborate with teams to refine creative ideas.
• Iterate and improve messaging based on feedback.

Skills

Creative idea generation

Copywriting

Performance marketing

Messaging development

Media buying

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

A marketing agency seeks a US Market Creative Strategist in Pasay to lead the development of performance-driven campaign ideas and messaging. This role requires strong copywriting skills and experience in digital marketing. You will manage idea generation, script writing, and performance optimization across various channels, ensuring alignment with brand voice. Ideal candidates have a solid background in performance marketing and experience targeting the US market with creative content. Competitive salary and paid training included.