Trust Product and Marketing Development Head

East West Banking Corporation; Philippines; Hybrid; PHP 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Career development

Competitive salary

Performance incentives

Mentoring by industry experts

Defined career progression

Job summary

East West Banking Corporation invites experienced professionals to join our Financial Markets & Wealth Management team as Product Development Head in Taguig. You will lead end-to-end management of investments, trust, treasury, wealth product portfolio, including FX and deposits, defining strategies that drive growth and profitability.

You'll work with cross-functional teams in a regulated environment, oversee P&L and balance sheet performance, and ensure governance and controls.

Qualifications

• Senior leadership experience in wealth and retail banking with strong commercial and strategic acumen
• Proven track record in P&L management, balance sheet growth, and delivering sustained profitability
• Demonstrated success in product strategy execution and driving market share growth
• Experience leading transformation initiatives and influencing stakeholders in complex organizations
• Strong analytical, planning, communication, and project management skills with a results-driven mindset
• Deep understanding of customer insights, local market dynamics, and regulatory environments

Responsibilities

• Define and execute product strategies across Investments, Treasury, Trust, Wealth, FX, and Deposits to drive growth and profitability
• Manage product propositions and portfolio mix to align customer needs with channel delivery and business outcomes
• Drive P&L performance and balance sheet growth through disciplined performance management and targeted initiatives
• Expand market share in key segments (Deposits and Wealth) while sustaining profitability across all product lines
• Lead cost optimization, marketing execution, and continuous product enhancements using data-driven insights and KPIs
• Strengthen sales culture and governance by embedding structured sales cadence and robust operational and risk management practices

Job description

Work Arrangement: Hybrid

Our Financial Markets & Wealth Management team is looking for experienced professionals to join us in Taguig with the role of Product Development Head.

In this role, you will lead the end-to-end management of the investments, trust, treasury, and wealth product portfolio, including FX and Deposits, by defining and executing strategies that drive profitable growth, expand market share, and deliver a seamless client experience across channels. Success will be measured by sustainable balance sheet growth and improved product profitability, while building a strong platform aligned with long-term Group strategy. You will work closely with cross-functional teams and external partners in a regulated environment, maintaining oversight of P&L and balance sheet performance while ensuring effective governance and control frameworks are in place.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What the role will entail

• Define and execute product strategies across Investments, Treasury, Trust, Wealth, FX, and Deposits to drive growth and profitability
• Manage product propositions and portfolio mix to align customer needs with channel delivery and business outcomes
• Drive P&L performance and balance sheet growth through disciplined performance management and targeted initiatives
• Expand market share in key segments (Deposits and Wealth) while sustaining profitability across all product lines
• Lead cost optimization, marketing execution, and continuous product enhancements using data-driven insights and KPIs
• Strengthen sales culture and governance by embedding structured sales cadence and robust operational and risk management practices

What we're looking for

• Senior leadership experience in wealth and retail banking with strong commercial and strategic acumen
• Proven track record in P&L management, balance sheet growth, and delivering sustained profitability
• Demonstrated success in product strategy execution and driving market share growth
• Experience leading transformation initiatives and influencing stakeholders in complex organizations
• Strong analytical, planning, communication, and project management skills with a results-driven mindset
• Deep understanding of customer insights, local market dynamics, and regulatory environments

What you can expect from joining our team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth

To know more about us, and our career opportunities visit https://careers-page.com/eastwest-bank