Trade Marketing Specialist: Brand Visibility & Field Plans

Virginia Food, Inc (VFI); General Santos; On-site; PHP 350,000 - 520,000; Full time

Benefits offered by this job

Free pre-employment check-up

13th-month pay

Training and career development

SSS

PhilHealth

Pag-IBIG

Life and accident insurance

HMO upon regularization

Birthday gift upon regularization

15 days paid vacation leave

15 days paid sick leave

Job summary

Virginia Food, Inc (VFI) in General Santos City is seeking a proactive Trade Marketing Specialist to support our Sales Team in developing and executing marketing initiatives that boost brand visibility and customer engagement.

The role involves collaborating with Modern Trade, General Trade, and distributor teams, executing marketing plans, and managing resources and collateral with a strong emphasis on fieldwork (90-95%).

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Excellent written and verbal communication skills.
• Strong negotiation, organizational, and delegation abilities.
• Ability to work under pressure and adapt to changing priorities.
• Willingness to work flexible hours, including weekends and holidays (90-95% fieldwork).
• A collaborative mindset with strong interpersonal skills.

Responsibilities

• Assist in planning, organizing, and implementing trade marketing strategies to strengthen brand presence within approved budgets.
• Collaborate with Modern Trade, General Trade, and distributor teams to execute marketing plans, including product placements, promotional materials, and brand awareness campaigns.
• Ensure effective and efficient utilization of trade marketing resources and collateral.

Skills

Excellent communication

Negotiation

Organizational skills

Delegation

Under pressure

Collaborative mindset

Education

Bachelor’s degree in Marketing or Business Admin

Job description

Virginia Food, Inc (VFI) in General Santos City is seeking a proactive Trade Marketing Specialist to support our Sales Team in developing and executing marketing initiatives that boost brand visibility and customer engagement.

The role involves collaborating with Modern Trade, General Trade, and distributor teams, executing marketing plans, and managing resources and collateral with a strong emphasis on fieldwork (90-95%).