Trade Marketing Specialist

Twin Oaks Foods Corporation; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading food company is looking for a Trade Marketing Specialist in Quezon City. The role bridges sales and marketing, ensuring effective execution of strategies. Candidates must have a bachelor's degree and at least three years of experience in Trade Marketing. Responsibilities include analyzing market presence, supervising third-party agencies, and managing promotions and budgets.

Qualifications

• At least three years' experience in Trade Marketing.
• Adept in Local Store Marketing and Below-The-Line Marketing activities.
• Must be willing to do fieldwork.

Responsibilities

• Report effectiveness of marketing promotion plans to management.
• Coordinate with Sales for strategic market presence.
• Supervise Third-Party Agency compliance with branding directives.
• Monitor competitor activities and prepare performance reports.
• Manage promotional and merchandising budget.

Skills

Trade Marketing

Merchandising

Market Analysis

Fieldwork

Driver's License

Education

Bachelor's Degree in Management or related field

Job description

Overview

The trade marketing specialist is responsible for bridging the gap between sales and marketing by ensuring that all marketing strategies and activities are effectively executed at the retail/trade level which will help increase product visibility, brand presence and product off-take.

Responsibilities

• Regularly reports to Brand Manager/Marketing Manager the effectiveness and efficiency of the marketing promotion plans and activities.
• Regularly coordinates with the Sales team in conducting geographical market analysis to ensure strategic market presence and assists in conducting feasibility studies for potential expansion in key areas
• Creation of planogram and monitor implementation
• Directly supervises the Third-Party Agency to ensure that all directives related to store look/branding are fully complied with at the trade level and end-consumer promo implementations are followed
• Monitor competitor activities, trends, trade performance, and prepares appropriate report/s of the assigned channel to ensure efficient business contribution per business partner
• Monitor promotional and merchandising budget through appropriate allocation, accurate projection, complete and on-time actualization
• Ensures that national consumer promotions, activities, and programs are closely monitored, executed within budget and the intended time frame, and produces the results needed based on agreed key metrics
• Handles other tasks that may be assigned from time-to-time

Qualifications

• Must have a Bachelor's or College degree in Management, Business Administration, Marketing, or any related field
• At least three (3) years' work experience in Trade Marketing-related environment
• Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, and Below-The-Line Marketing activities
• With active driver's license and can drive four-wheel vehicle
• Must be willing to do fieldwork