Trade Activations Manager - FMCG

Michael Page; Manila; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading FMCG company seeks a Trade Activations Manager in Manila. You will develop and execute trade marketing strategies, manage activation campaigns, and analyze market trends to drive business growth. Candidates should have over 5 years of experience in trade marketing and strong analytical skills. This role offers competitive compensation and opportunities for professional growth.

Benefits

Dynamic work environment

Professional growth opportunities

Competitive compensation and benefits

Qualifications

• 5+ years of experience in trade marketing or related roles.
• Strong analytical skills to interpret complex data.
• Proven ability to manage multiple projects with tight deadlines.

Responsibilities

• Develop and execute data-driven trade marketing strategies.
• Plan and manage activation campaigns for product visibility.
• Analyze market trends and sales data to refine strategies.

Skills

Analytical skills

Business acumen

Project management

Communication skills

Negotiation skills

Tools

CRM systems

Data analysis software

Job description

• International company
• Competitive salary & benefits package

About Our Client

Join a leading FMCG company as a Trade Activations Manager, where you will play a pivotal role in driving trade marketing strategies and execution. We are looking for a highly analytical professional with strong business acumen who can translate data insights into impactful trade plans and activations. This role requires a strategic thinker who can align trade initiatives with broader business objectives to deliver results.

Job Description

• Develop and execute data-driven trade marketing strategies aligned with brand and sales objectives.
• Plan and manage activation campaigns to enhance product visibility, consumer engagement, and sales performance across key channels.
• Collaborate with sales and marketing teams to ensure trade plans are aligned with business goals and market opportunities.
• Analyze market trends, sales data, consumer insights, and competitor activities to identify growth opportunities and refine trade strategies.
• Manage budgets, timelines, and resources for trade promotions and activation projects with a focus on ROI and efficiency.
• Build strong relationships with retail partners, distributors, and internal stakeholders to ensure effective execution of trade initiatives.
• Monitor and evaluate the performance of trade activities, providing post-activation analysis and actionable recommendations to optimize future plans.
• Lead cross-functional teams to deliver impactful in-store execution while ensuring adherence to brand guidelines and operational standards.

The Successful Applicant

• 5+ years of experience in trade marketing, activation, or related roles within the FMCG industry.
• Strong analytical skills with the ability to interpret complex data and develop actionable insights.
• Demonstrated business acumen and a strategic mindset to align trade activities with overarching business goals.
• Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in trade marketing tools, CRM systems, and data analysis software.
• Experience in creating ROI-driven trade promotions and activations.

What's on Offer

• A dynamic and fast-paced work environment.
• Opportunities for professional growth and development.
• Competitive compensation and benefits package.
• The chance to make a significant impact on the business and brand growth.