Top Creator Manager (Philippines E-Commerce)

Bytedance; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

ByteDance is seeking a Creator Operations professional in Manila to collaborate with celebrities and fast-growing creators, unlocking their commercial potential on our e-commerce platform.

You will acquire, incubate, and nurture creators across multiple categories, supporting content growth, livestream performance, and overall e-commerce capabilities. The role involves cross-functional collaboration to align campaigns with ecosystem development.

Qualifications

• Bachelor’s degree required and related field experience preferred.
• Ability to drive strategy from data insights and trends.
• Familiarity with social media trends and the creator economy.

Responsibilities

• Cultivate and maintain relationships with top creators and celebrities, guiding onboarding, growth and monetization on the E-commerce platform.
• Track creator performance, identify growth levers, and implement personalized strategies for results.
• Lead planning and optimization of commerce-driven content, including live sessions and short videos.
• Collaborate with category managers, marketing, and MCN teams to align creator efforts with campaigns and goals.
• Design and execute Joint Business Plans, commission incentives, and campaign collaborations to drive retention and sales.
• Identify and onboard new creator profiles and expand into new categories like cooking or outdoor verticals.

Skills

Interpersonal skills

Relationship building

Analytical mindset

Social media trends

Creator economy

Education

Bachelor’s degree in Business Administration, Marketing, Communications, or a related field

Job description

Responsibilities

About the Team

The Creator Operations team partners closely with celebrities, top-tier creators, and rising influencers to accelerate the growth of the e-commerce ecosystem. We focus on building a healthy creator pipeline, elevating content excellence, and enabling creators to succeed commercially across all categories.

About the Role

In this role, you will work directly with celebrities and fast-growing creators to unlock their full commercial potential. You will acquire, incubate, and nurture creators across multiple categories, supporting them in content growth, livestream performance, and overall e-commerce capabilities.

Responsibilities

• Creator Relationship Management:
  Cultivate and maintain strong relationships with top creators and celebrities. Serve as the main point of contact to guide them through onboarding, growth, and monetization on the E-commerce platform.
• Performance & Growth Strategy:
  Track creator performance (e.g., LIVE GMV, Monthly Live Plan with brand matchmaking), identify key levers for growth, and implement personalized strategies to accelerate results.
• Content Collaboration:
  Lead the planning and optimization of commerce-driven content, including live sessions and short videos, alongside creators. Ensure content aligns with platform trends and delivers commercial impact.
• Cross-functional Collaboration:
  Work closely with category managers, marketing, and MCN teams to align creator efforts with campaign priorities and ecosystem development goals.
• Campaign & Incentive Design:
  Design and execute tailored creator JBP (Joint Business Plans), commission incentives, and campaign collaborations that drive creator retention and sales conversion.
• Ecosystem Expansion:
  Identify and onboard celebrity and macro-influencer profiles into the E-commerce platform. Grow new creator categories such as cooking or outdoor verticals, supporting diversified content commerce.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
• 3+ years of experience in creator management, influencer marketing, or entertainment talent relationship management
• Excellent interpersonal and relationship-building skills
• Analytical mindset with the ability to drive strategy from data insights
• Familiarity with social media trends, creator economy, and the e-commerce content ecosystem

Preferred Qualifications

• Prior experience as a content creator is a plus
• Strong background in e-commerce or LIVE commerce is also a plus

About Us

Founded in 2012, ByteDance’s mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance’s mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.