Top Creator Manager (Philippines E-Commerce)

ByteDance; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

ByteDance's Creator Operations team partners closely with celebrities and top creators to accelerate the growth of the e-commerce ecosystem. In this role, you will acquire, incubate, and nurture creators across multiple categories, supporting content growth, livestream performance, and overall e-commerce capabilities.

You will manage creator relationships, design growth strategies, and collaborate cross-functionally to align campaigns and incentives.

Qualifications

• Bachelor's degree required in a related field.
• 3+ years in creator management or influencer marketing.
• Excellent interpersonal and relationship-building skills.
• Analytical mindset with ability to translate data into strategy.
• Familiarity with creator economy and e-commerce content.

Responsibilities

• Cultivate relationships with top creators and celebrities.
• Develop growth strategies using creator performance data.
• Lead content collaboration for live sessions and short videos.
• Collaborate with cross-functional teams to align campaigns and priorities.
• Design creator Joint Business Plans (JBP), incentives, and campaigns.
• Identify and onboard new creator categories and ecosystems.

Skills

Creator management

Influencer marketing

Talent relations

Education

Bachelor's degree (Business/Marketing/Communications)

Job description

About the Team

The Creator Operations team partners closely with celebrities, top-tier creators, and rising influencers to accelerate the growth of the e-commerce ecosystem. We focus on building a healthy creator pipeline, elevating content excellence, and enabling creators to succeed commercially across all categories.

About the Role

In this role, you will work directly with celebrities and fast-growing creators to unlock their full commercial potential. You will acquire, incubate, and nurture creators across multiple categories, supporting them in content growth, livestream performance, and overall e-commerce capabilities.

Responsibilities

• Creator Relationship Management: Cultivate and maintain strong relationships with top creators and celebrities. Serve as the main point of contact to guide them through onboarding, growth, and monetization on the E-commerce platform.
• Performance & Growth Strategy: Track creator performance (e.g., LIVE GMV, Monthly Live Plan with brand matchmaking), identify key levers for growth, and implement personalized strategies to accelerate results.
• Content Collaboration: Lead the planning and optimization of commerce-driven content, including live sessions and short videos, alongside creators. Ensure content aligns with platform trends and delivers commercial impact.
• Cross-functional Collaboration: Work closely with category managers, marketing, and MCN teams to align creator efforts with campaign priorities and ecosystem development goals.
• Campaign & Incentive Design: Design and execute tailored creator JBP (Joint Business Plans), commission incentives, and campaign collaborations that drive creator retention and sales conversion.
• Ecosystem Expansion: Identify and onboard celebrity and macro-influencer profiles into the E-commerce platform. Grow new creator categories such as cooking or outdoor verticals, supporting diversified content commerce.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
• 3+ years of experience in creator management, influencer marketing, or entertainment talent relationship management
• Excellent interpersonal and relationship-building skills
• Analytical mindset with the ability to drive strategy from data insights
• Familiarity with social media trends, creator economy, and the e-commerce content ecosystem

Preferred Qualifications

• Prior experience as a content creator is a plus
• Strong background in e-commerce or LIVE commerce is also a plus

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.