Overview
PureLife Organics
Are you passionate about creating content that engages people and delivers incredible value to their lives? Do you have experience working in a results-driven environment, where you use social channels to drive revenue-generating KPIs? Do you have experience managing profitable paid traffic campaigns? We are looking for a strong Social Media Manager/ Content Strategist with impeccable English and good writing skills to join our team!
Responsibilities
- Managing content across social (FB, FB group, Instagram, TikTok, Pinterest, and YouTube)
- Pay attention to and develop KPIs and create content to improve engagement, reach, referral traffic and conversions
- Communicate results and insights with the marketing team, and suggest optimizations to improve KPIs
- Recruit and engage fans on social media channels
- Manage relationships with consumers and brand advocates
- Reply and moderate comments and private messages with empathy to ensure audience feels heard
- Inform the team of social media trends that could affect brand sentiment
- Leverage tools like Facebook Live, Messenger Bots, and Watch Party to create engagement and social sharing
- Respond to comments and direct messages under supervision of sales and customer service teams
- Maintain linktr.ee links for IG posts
- Generate snip.ly links & UTM codes for social content
- Manage YouTube channel, including content loading, captioning, and occasional light editing
- Manage videos on FB/Instagram, including captioning
- Set up Show Notes on blog (proficiency in WordPress and Shopify required)
- Manage seed keyword research via LongTail Pro to aid in SEO
- Create social posts for groups to showcase latest industry trends, news, events
- Create social graphics to support the content strategy with Canva and work with designer on graphics for ad campaigns
- Leverage tools like Instagram Live, Instagram Stories, YouTube Shorts, Facebook Live to create engagement
- Monitor the Facebook group to ensure guidelines are followed
- Manage customer support tickets via Zendesk
- Use Otter.ai + transcription to create transcripts of audio recordings
- Organize audio transcripts into blog posts
Required Skills & Experience
- 3-5 years in Social Media + Community Management
- Familiarity with Facebook, Instagram, TikTok and YouTube
- At least 2 years’ experience managing video content
- Experience in paid advertising, particularly Facebook and Instagram
- Good copywriting skills and excellent grammar; familiarity with medical terms is required; direct response copy experience is a plus
- Typing at least 60+ wpm
- Experience with graphic design, Canva
- At least 2 years of WordPress
- Comprehensive knowledge of G Suite tools and navigation of popular social media platforms
- Attention to detail, excellent time management and interpersonal skills
- Proficiency with Otter.ai or similar AI platform
Tech Requirements
- Computer - at least i5 or equivalent with 8GB RAM
- Internet Speed - At least 20 Mbps download speed
Job Details
- Job Type: Full-time
- Benefits: Work from home
- Schedule: 8 hour shift, Afternoon shift, Monday to Friday