Strategic PR Lead: Media Relations & Crisis

Private Advertiser; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Private Advertiser in Makati seeks an experienced Public Relations Manager to steward the company image, lead strategic PR campaigns, and manage media relations with local and international publications.

You will craft compelling narratives, oversee press materials, plan events, monitor brand health, and collaborate with Marketing and Leadership to drive credible storytelling and measurable PR outcomes.

Qualifications

• Minimum 4–6 years in Public Relations, Corporate Communications, or Agency Account Management with at least 2 years in a managerial or lead capacity.

Responsibilities

• Strategic Communications: Develop and execute end-to-end PR and communications strategies aligned with brand milestones and business targets.
• Media & Influencer Relations: Build, maintain, and expand relationships with journalists, editors, and influencers.
• Content Creation: Oversee drafting, editing, and distribution of press releases, media kits, thought-leadership articles, and speeches.
• Brand & Crisis Management: Monitor brand perception and formulate crisis communication plans.
• Events & Activations: Plan and direct press conferences, product launches, and CSR initiatives.
• Performance Tracking: Establish PR KPIs and deliver coverage reports, SOV metrics, and PRV analyses.
• Cross-Functional Collaboration: Partner with Marketing, Digital/Social, and Leadership to maintain a unified brand voice.

Skills

Public Relations

Corporate Communications

Agency Management

Media relations

Leadership

Writing

Crisis management

Education

Bachelor’s in PR

Mass Communications

Job description

Private Advertiser in Makati seeks an experienced Public Relations Manager to steward the company image, lead strategic PR campaigns, and manage media relations with local and international publications.

You will craft compelling narratives, oversee press materials, plan events, monitor brand health, and collaborate with Marketing and Leadership to drive credible storytelling and measurable PR outcomes.