Strategic Marketing Specialist: Content & Growth

AscentPro; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

AscentPro is seeking a talented Marketing Specialist to develop and execute marketing strategies that promote products and boost brand awareness. You will drive customer engagement through content creation, social media, email campaigns, and digital advertising.

Collaborating with design, sales, and product teams, you will analyze market trends, measure campaign performance, and refine messaging to reach target audiences. A passion for creative thinking and data-driven optimization is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s preferred.
• Proven experience as a Marketing Specialist or in a similar marketing role.
• Strong understanding of digital marketing strategies, tools, and techniques in the Philippines.
• Proficiency in content creation, copywriting, and editing.
• Familiarity with social media platforms, email marketing, and digital advertising.
• Data-driven mindset with the ability to analyze and interpret marketing data.
• Excellent communication skills, both written and verbal; Mandarin is a plus.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals and objectives.
• Research market trends, customer preferences, and competitive landscape to inform strategy development.
• Create content for social media, website, blogs, and email campaigns.
• Develop content that showcases the value and benefits of our products/services to the target audience.
• Manage digital marketing campaigns, including PPC, SEO, and social media advertising.
• Monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI.
• Manage and maintain the company's social media presence across platforms, crafting engaging posts and responding to audience interactions.
• Build and execute social media calendars to ensure consistent and relevant content delivery.
• Conduct market research to identify customer needs, preferences, and industry trends.
• Use research findings to refine marketing strategies and tailor messaging to target audiences.
• Assist in planning and coordinating marketing events, trade shows, and promotional activities.
• Collaborate with internal teams to ensure seamless execution and effective promotion.
• Work closely with design, sales, and product teams to align marketing efforts with overall business objectives.
• Provide input on product positioning, messaging, and branding.
• Monitor and analyze marketing campaign performance, website traffic, and other relevant metrics.
• Prepare regular reports to share insights and recommendations for continuous improvement.

Skills

Digital marketing

Content creation

Copywriting

Data-driven

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Marketing software

Analytics tools

Microsoft Office Suite

Job description

AscentPro is seeking a talented Marketing Specialist to develop and execute marketing strategies that promote products and boost brand awareness. You will drive customer engagement through content creation, social media, email campaigns, and digital advertising.

Collaborating with design, sales, and product teams, you will analyze market trends, measure campaign performance, and refine messaging to reach target audiences. A passion for creative thinking and data-driven optimization is essential.