Strategic Creative & Video Content Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 450,000 - 750,000; Full time

Job summary

ZigZag Philippines is seeking a Strategic Creative & Video Content Specialist to turn ideas and audience insights into engaging social content. You will guide creative direction, manage content from planning to publication, and use performance data to continuously improve campaigns.

The role combines hands-on video production with strategic thinking, strong organization, and a deep understanding of what makes social content perform. Collaboration across teams and brands is essential.

Qualifications

• Experience in social media, creative marketing, or content creation.
• Strong production/editing skills and graphic design sensibility.
• Ability to use analytics to improve performance and inform strategy.

Responsibilities

• Develop and manage social media content strategies and monthly calendars across major platforms.
• Plan, storyboard, film, edit, and publish engaging video content for reels, shorts, and campaigns.
• Review performance data to identify opportunities and test approaches to improve results.
• Create compelling captions, hooks, headlines, and calls to action aligned with brand messaging.
• Manage publishing, community engagement, comments, messages, and audience feedback.
• Lead creative projects from concept to delivery, coordinating timelines and stakeholders.
• Stay updated on trends and best practices to grow the brand.

Skills

Social media management

Video production

Graphic design

Project management

Communication

Organizational skills

Tools

Adobe Premiere Pro

Job description

About the role

We are looking for a creative and commercially minded Strategic Creative & Video Content Specialist who can turn ideas, audience insights, and performance data into engaging digital content. This role goes beyond video editing. You will help shape the creative direction of social media campaigns, manage content from planning through publication, and use performance results to continuously improve what we create. The ideal candidate combines strong hands-on creative production skills with strategic thinking, organisation, and an understanding of what makes social content perform.

Key responsibilities

• Develop and manage social media content strategies and monthly calendars across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X.




• Plan, storyboard, film, edit, and publish engaging video content, including Reels, TikToks, Shorts, promotional videos, and other digital campaigns.




• Review content performance and audience insights to identify opportunities, develop creative ideas, test different approaches, and improve results.




• Create compelling graphics, captions, hooks, headlines, and calls to action while maintaining consistent brand messaging.




• Manage social media publishing, community engagement, comments, messages, and audience feedback.




• Lead creative projects from concept through delivery, coordinating priorities, timelines, revisions, and stakeholders.




• Stay current with social media trends, platform updates, and creative best practices, applying relevant opportunities to strengthen brand growth.

About you

• Preferably 4+ years of experience in social media, creative marketing, content creation, video production, or a related role.




• Strong proficiency in Adobe Premiere Pro, video production/editing, graphic design, and social media management.




• Able to use social media analytics and performance data to evaluate content, identify issues, and improve creative strategy.




• Strong project management, communication, and organizational skills with the ability to independently own creative projects.




• Experience with professional video production, international brands/clients, affiliate marketing, or performance marketing, project management and leading a team is an advantage.