Strategic APAC Copywriter — AI-Driven, Performance-Focused

HH Global Group

Philippines

On-site

PHP 600,000 - 1,200,000

Full time

14 days+

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Job summary

HH Global Group seeks a Strategic Marketing Copywriter to drive creative, data-informed messaging across digital and traditional channels for a global tech brand. Based in APAC, you will partner with Design leads to craft campaigns that resonate with varied APAC audiences and accelerate revenue, acquisition, and ROI.

You will lead AI-enabled copy workflows, develop localized content, and present concepts to stakeholders.

Qualifications

5+ years of experience as a Copywriter, preferably within an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaigns.
Portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sector.
Experience working directly with Creative Strategists and Art Directors as a core creative team.
Deep understanding of the APAC consumer markets and cultural sensitivities.
Exceptional ability to grasp complex technical concepts and translate them into simple, engaging, and consumer-friendly language.
Proficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative process.
Experience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL).
Fluency in English is a significant asset.
Experience working within a rapid-iteration, agile creative production environment.
Outstanding communication and presentation skills.

Responsibilities

Collaborate closely with the Design Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions.
Develop clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to: Digital: Paid Social Ads (copy and scripts), Display Ads, Website Landing Pages, Email Marketing, Video Scripts (short-form and long-form).
Traditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign Taglines.
Ensure all copy adheres to the client's brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for the varied APAC audiences.
Lead the ideation and development of localized and culturally relevant content for APAC markets.
Proactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scale.
Stay current with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiency.
Implement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement rates.
Work collaboratively within a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutions.
Understand and interpret KPIs and marketing data to inform strategic copy decisions and ensure creative output is directly aligned with driving revenue, acquisition, and ROI.
Present creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insights.