The Senior SEO Specialist will be responsible for managing and optimizing our content
strategy to enhance our online presence and drive traffic to our websites. You'll be
writing and optimizing pages daily, so strong writing is as important as technical SEO
skill.
The ideal candidate will have experience with keyword research, off-page SEO,
competitive analysis, and various digital tools to improve website performance.
Experience with staffing companies, talent marketplaces, ecommerce websites, or
platform-style websites is highly preferred.
Duties and Responsibilities:
- Optimize website pages, blogs, landing pages, and service pages for on-page SEO
- Create SEO content plans for scalable website pages, ensuring repeatable page structures remain unique, useful, and not duplicated across the site.
- Write and optimize human-first content that is structured in a way that can also support visibility in AI search results.
- Structure content using logical headings, internal linking, and information hierarchy to improve search performance and conversions.
- Identify and resolve keyword cannibalization, duplicate content, outdated content, weak pages, and missed internal linking opportunities.
- Build and execute backlinking strategies to improve search engine rankings.
- Work with developers to implement technical fixes and SEO-friendly site
- Monitor and fix technical SEO issues related to crawlability, indexing, filtered pages, core web vitals, and site structure.
- Recommend when to create a new page, update an existing page, merge similar pages, redirect pages, or remove pages that no longer support SEO or conversion goals.
- Use SEO and analytics tools to track rankings, traffic, leads, website performance, and SEO impact.
Requirements
- 4+ years of SEO experience, with at least 1 year in-house or agency
- Strong understanding of on-page SEO, technical SEO, off-page SEO, and content marketing.
- Strong writing and editing skills, with the ability to write clearly and persuasively for a U.S. audience
- Familiarity with SEO tools like Ahrefs, GSC, GA4, Screaming Frog, and Microsoft Clarity.
- Excellent verbal and written communication skills.
- Proficient in web analytics tools like Google Analytics and understanding of key performance indicators (KPIs).
- Ability to perform competitive analysis and derive insights to improve content
- Preferred: experience working with a staffing company, recruiting agency, or talent marketplace
- Preferred: experience writing content for marketplace or platform-style websites
- Technology Requirements: Own Laptop or Desktop (8GB RAM, Core i5 or above) with an internet connection of at least 10 Mbps.
- Schedule: Open to working Pacific Standard time.
Benefits of Joining Our Team:
- Competitive pay: US $9/hour for full-time, 40 hours/week.
- Thriving Towards Retirement: Build a secure future with our retirement plan, ensuring you’re well-prepared to embark on your next chapter when the time comes.
- Health Guardian: Your well-being is our top priority. Enjoy comprehensive health insurance coverage, providing you with peace of mind and access to top-notch medical care in your country*.
- Unleash Your Wanderlust: Take advantage of our generous paid time off (PTO) and paid sick leave policies. Whether it’s exploring new destinations or taking a well-deserved break, we’ve got you covered, ensuring you can recharge and return refreshed.
- Celebrate Your Success: Prepare for an unforgettable anniversary recognition program that celebrates your commitment and accomplishments. Experience the thrill of being acknowledged with special rewards and heartfelt gratitude for your dedication.
** If your Payrate is above the expected hourly rate, please do not apply **
** We have a Time Tracking System ( Hubstaff ) so if you are not comfortable please do not apply **