Sr. Copywriter

SAMY; España; On-site; PHP 2,452,483 - 3,678,724; Full time

Benefits offered by this job

Flexible schedule and hybrid work options

Geographic mobility plan

Birthday off

Global social and environmental activities

Soft Return program

Mirror Club mentoring program

Global Referral Program

Job summary

SAMY is seeking a talented copywriter in the Philippines to lead social-first copy strategies for U.S. skincare and beauty brands. The role focuses on developing bilingual (English/Spanish) content that resonates with cultural trends and drives brand engagement.

The ideal candidate has over 5 years of experience in digital copywriting, a deep understanding of social media platforms, and the ability to create strategic content calendars. Join us to make a significant impact in the world of brand communication.

Qualifications

• 5+ years of copywriting experience in creative/digital agencies.
• Expertise in social-first copy for TikTok, Instagram Reels, YouTube Shorts.
• Ability to create high-impact content ideas and campaigns.

Responsibilities

• Develop social-first ideas to spark conversation and drive engagement.
• Write and adapt bilingual copy ensuring brand voice consistency.
• Conceptualize campaigns aligned with brand goals and U.S. culture.

Skills

Copywriting experience

Social-first copy expertise

Digital platforms knowledge

Trend and culture fluency

Bilingual proficiency (English & Spanish)

Campaign conceptualization

Strategic content calendar building

Job description

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.

Job Functions

• Develop social-first ideas and concepts that spark conversation and drive engagement.
• Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
• Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
• Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
• Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

Requirements

• 5+ years of copywriting experience in creative/digital agencies.
• Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
• Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
• Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
• Trend and culture fluency, especially around what’s moving culture in the U.S.
• Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
• Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
• Strong skills to build strategic content calendars and maintain consistency across brands and platforms.

Cultural Fit

Beyond experience, we look for people who truly connect with the way we work.

We are kind and direct, communicating clearly, honestly, and respectfully.

We collaborate without silos or egos, valuing collective success and recognizing that every idea counts.

We give feedback that helps others grow, learning from each other and celebrating progress.

We take pride in our work, paying attention to detail and committing to excellence.

And we take ownership of what we build, showing initiative, responsibility, and delivering real results.

We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.

Diversity and Inclusion

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

Benefits

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
• Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.
• Soft Return lets you transition back to work at your own pace, celebrate new family members with fellow working parents, and get expert coaching for first-time parents.
• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.