Social Media Staff

The Manila Times Publishing Corporation; Manila; On-site; PHP 300,000 - 480,000; Full time

Job summary

The Manila Times Publishing Corporation is seeking a skilled Social Media Manager to oversee our official accounts, craft engaging content, and coordinate with editors to ensure timely posting of news and features.

You will monitor trends, interact with readers, analyze performance, and support campaigns while upholding editorial standards and ethical journalism. Strong English and Filipino writing skills are required; basic graphic/video editing is a plus.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field.
• Experience in managing professional social media accounts (preferably in media or publishing).
• Strong writing, editing, and communication skills in English and Filipino.
• Proficiency in social media tools, scheduling platforms, and analytics (e.g., Meta Business Suite, Hootsuite, Google Analytics).
• Basic graphic design and video editing skills (e.g., Canva, Photoshop, CapCut, Adobe Premiere) are an advantage.
• Ability to work under pressure and respond quickly to breaking news.
• Creative, resourceful, and updated on current news, pop culture, and digital trends.

Responsibilities

• Manage and update official social media accounts (Facebook, X/Twitter, Instagram, TikTok, YouTube, etc.).
• Create engaging posts (captions, graphics, short videos, infographics) to promote news articles, features, and special issues.
• Coordinate with editors, reporters, and photographers to ensure timely posting of breaking news and features.
• Monitor social media trends, hashtags, and competitor activity to maximize reach and relevance.
• Engage with readers through comments, messages, and shares in a professional manner.
• Analyze insights and performance metrics (reach, impressions, engagement) and prepare regular reports.
• Support online campaigns, promotions, and events initiated by the newspaper company.
• Ensure adherence to company editorial standards, brand voice, and ethical journalism guidelines.
• Assist in crisis communication and online reputation management when necessary.

Skills

Writing

Editing

Communication

English language

Filipino language

Education

Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field

Tools

Meta Business Suite

Hootsuite

Google Analytics

Canva

Photoshop

CapCut

Adobe Premiere

Job description

Key Responsibilities:

• Manage and update official social media accounts (Facebook, X/Twitter, Instagram, TikTok, YouTube, etc.).

• Create engaging posts (captions, graphics, short videos, infographics) to promote news articles, features, and special issues.

• Coordinate with editors, reporters, and photographers to ensure timely posting of breaking news and features.

• Monitor social media trends, hashtags, and competitor activity to maximize reach and relevance.

• Engage with readers through comments, messages, and shares in a professional manner.

• Analyze insights and performance metrics (reach, impressions, engagement) and prepare regular reports.

• Support online campaigns, promotions, and events initiated by the newspaper company.

• Ensure adherence to company editorial standards, brand voice, and ethical journalism guidelines.

• Assist in crisis communication and online reputation management when necessary.

Qualifications:

• Bachelor’s degree in Communication, Journalism, Marketing, Multimedia Arts, or related field.

• Experience in managing professional social media accounts (preferably in media or publishing).

• Strong writing, editing, and communication skills in English and Filipino.

• Proficiency in social media tools, scheduling platforms, and analytics (e.g., Meta Business Suite, Hootsuite, Google Analytics).

• Basic graphic design and video editing skills (e.g., Canva, Photoshop, CapCut, Adobe Premiere) are an advantage.

• Ability to work under pressure and respond quickly to breaking news.

• Creative, resourceful, and updated on current news, pop culture, and digital trends.