Social Media Specialist

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

You will be part of the team managing everything social for Grab Philippines. You will strategize and create engaging content for platforms like Facebook, Twitter/X, Instagram, and TikTok. Our team’s mission is to ignite conversations and maintain relevance for Grab's ongoing and campaign initiatives, ensuring everything meets social media best practices.

Get to Know the Role

You will play a key role in enhancing Grab's social media presence. You understand social media trends and influencers and can create social media plans for various campaigns.

You will report to the Head of Social. This is an onsite role based in our Exquadra Tower, Ortigas office.

The Critical Tasks You Will Perform

1. Campaign Strategy & Planning: Develop social media campaign strategies aligned with business objectives and marketing goals. Identify target audience segments and craft content strategies to engage each group. Stay informed about industry trends and competitor actions to guide strategies and foster innovation.
2. Execution & Coordination: Collaborate with marketing, creative, and PR teams to support integrated campaigns. Work with agencies to ensure excellence in strategy and execution. Manage relationships with influencers and partners to expand campaign reach and engagement.
3. Performance Analysis & Optimization: Evaluate social media performance metrics and generate reports to measure campaign success. Use insights to improve future initiatives, implementing data-driven optimizations to boost engagement, reach, and positive sentiment.

What Essential Skills You Will Need

• At least 2 years of experience as a Social Media Specialist or similar role, with a strong understanding of social media trends and influencer marketing.
• Ability to develop strategic content tailored to various audience groups and aligned with business objectives.
• Experience evaluating social media metrics and using data-driven insights to inform decisions.
• Ability to work with cross-functional teams and manage relationships with external partners.

Desirable, but Not Required: Experience with social listening tools, launching viral campaigns, and content creation is a plus.

Life at Grab

We care about your well-being and offer various benefits:

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex benefits package tailored to your needs.
• Moments that matter, with Parental and Birthday leave, and community service through LASA volunteering leave.
• Confidential Grabber Assistance Programme to support you and your loved ones.
• Flexible work arrangements, including differentiated hours, to help balance personal commitments.

What We Stand For at Grab

We are committed to an inclusive and equitable workplace that fosters diversity and growth. As an equal opportunity employer, we consider all candidates fairly, regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, disabilities, or other attributes that make them unique.