Social Media Specialist

MMML RECRUITMENT SERVICES, INC.; Cebu City; On-site; PHP 350,000 - 550,000; Full time

Job summary

MMML RECRUITMENT SERVICES, INC. in Manila is seeking a Social Media Specialist to develop and publish engaging content across Facebook, Instagram, and other platforms, aiming to boost brand visibility and grow the audience.

You will plan, execute, and optimize paid social campaigns using Meta Ads Manager, analyze results with KPI metrics, and collaborate with marketing teammates to meet lead-generation goals. Experience with analytics, A/B testing, and a data-driven approach is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• At least 2 years of experience in social media marketing, digital advertising, or paid campaign management.
• Hands-on experience using Meta Ads Manager for Facebook and Instagram advertising.
• Proven experience handling lead generation campaigns and achieving measurable results.
• Knowledge of audience targeting, retargeting, A/B testing, and campaign optimization.
• Familiarity with digital marketing metrics such as CPL, CPC, CTR, conversion rate, and ROAS.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet established KPIs and deadlines.
• Creative, proactive, detail-oriented, and results-driven.

Responsibilities

• Plan, create, and publish engaging content across social media platforms.
• Plan, execute, and optimize paid social media campaigns to generate qualified leads.
• Analyze campaign performance and adjust strategies to improve KPIs.
• Support brand visibility and audience engagement.

Skills

Social media marketing

Digital advertising

Lead generation

Audience targeting

Retargeting

A/B testing

Campaign optimization

Analytics

KPI tracking

Time management

Creative thinking

Detail-oriented

Results-driven

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Meta Ads Manager

Job description

Company Description

MMML RECRUITMENT SERVICES, INC. is a professional recruitment organization that connects employers with qualified talent across a range of industries. The company focuses on matching candidates to roles where they can grow their careers and contribute meaningfully to organizational goals. MMML RECRUITMENT SERVICES, INC. emphasizes ethical hiring practices, transparent processes, and long-term partnerships with both clients and job seekers. Applicants can expect structured recruitment support, clear role expectations, and opportunities to build skills that align with evolving market needs.

Role Description

The Social Media Specialist is a full-time, on-site role based in Manila. This role is responsible for planning, creating, and publishing engaging content across social media platforms to increase brand visibility and audience engagement. Day-to-day tasks include planning, executing, and optimizing paid social media campaigns to generate qualified leads, increase audience engagement, and support the company's business objectives.

This role requires a strong understanding of digital advertising, campaign analytics, and KPI-driven marketing strategies.

Qualifications

Bachelor's degree in Marketing, Communications, Advertising, or a related field.

• At least 2 years of experience in social media marketing, digital advertising, or paid campaign management.

• Hands-on experience using Meta Ads Manager for Facebook and Instagram advertising.

• Proven experience handling lead generation campaigns and achieving measurable results.

• Knowledge of audience targeting, retargeting, A/B testing, and campaign optimization.

• Familiarity with digital marketing metrics such as CPL, CPC, CTR, conversion rate, and ROAS.

• Strong analytical and problem-solving skills.

• Ability to manage multiple campaigns and meet established KPIs and deadlines.

• Creative, proactive, detail-oriented, and results-driven.