Social Media Marketing Specialist

Helen's Project; Bacolod; On-site; PHP 400,000 - 600,000; Full time

Job summary

Helen's Project is seeking a dynamic Digital Marketing Specialist to enhance our online presence through effective Google Ads and social media strategies. This role is perfect for a creative individual who excels in data-driven marketing and is eager to contribute to meaningful community outreach efforts. You'll be part of a dedicated team that values flexibility and professional growth while making a significant impact in mental health advocacy.

Benefits

Flexible schedule

Supportive and mission-oriented team

Opportunities for growth within a growing nonprofit

Work that truly makes an impact

Qualifications

• Proven experience with Google Ads, certification preferred.
• Demonstrated ability to grow and manage social media accounts.
• Strong copywriting and content creation skills.

Responsibilities

• Plan, launch, and optimize Google Ads campaigns.
• Develop and schedule engaging content across social media platforms.
• Monitor ad performance and adjust bidding strategies.

Skills

Google Ads

Social Media Management

Copywriting

Content Creation

Data Analysis

Time Management

Communication

Tools

Meta Business Suite

Canva

Hootsuite

Buffer

Google Analytics

Meta Insights

Job description

About Us:
Helen’s Project is a mission-driven organization dedicated to improving mental and behavioral health access for diverse communities. We believe in the power of digital engagement to amplify our impact—and now we’re looking for a skilled marketing professional to help us do just that.

Position Overview:
We are seeking a detail-oriented and creative Digital Marketing Specialist to manage our Google Ads campaigns and social media presence. This role is ideal for someone who thrives in a fast-paced environment, loves using data to drive strategy, and is passionate about creating meaningful digital content.

Key Responsibilities:

Google Ads Management:

• Plan, launch, and optimize Google Ads campaigns (Search, Display, and potentially Video)

• Conduct keyword research, ad copywriting, and A/B testing

• Monitor ad performance, adjust bidding strategies, and track conversions

• Manage monthly ad budgets and provide performance reports

Social Media Management:

• Develop and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, etc.)

• Monitor trends and insights to increase reach, engagement, and follower growth

• Respond to comments and messages professionally and in a timely manner

• Collaborate with our creative and outreach teams to align messaging with current programs and campaigns

Qualifications:

• Proven experience with Google Ads (Search & Display; certification preferred)

• Demonstrated ability to grow and manage social media accounts

• Strong copywriting and content creation skills

• Familiarity with platforms like Meta Business Suite, Canva, Hootsuite, or Buffer

• Data-driven mindset with experience using analytics tools (Google Analytics, Meta Insights, etc.)

• Excellent time management and communication skills

Preferred Skills (Not Required):

• Experience in healthcare, nonprofit, or behavioral health marketing

• Familiarity with email marketing platforms like Mailchimp or Constant Contact

• Knowledge of SEO principles

What We Offer:

• Flexible schedule

• Supportive and mission-oriented team

• Opportunities for growth within a growing nonprofit

• Work that truly makes an impact

To Apply:
Please send your resume, a brief cover letter, and 1-2 samples of past ad campaigns or social media work to [e-mail] with the subject line: Digital Marketing Application – [Your Name].