Social Media Marketing Manager - Remote

DrHouse; Makati; Remote; PHP 420,000 - 650,000; Full time

Job summary

DrHouse is seeking a hands-on Social Media Marketing Manager in the Manila area to own social campaigns that boost awareness, traffic, and patient acquisition. You will learn the audience, generate ideas, and manage content across platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

Responsibilities include developing campaigns, creating content in Canva, engaging with communities, and leveraging performance data to improve results.

Qualifications

• Proven experience growing social accounts with measurable results.
• Excellent written English and social copywriting skills.

Responsibilities

• Own social campaigns from idea to results across channels.
• Create content, hooks, captions, and post copy using Canva templates.
• Manage engagement with audiences, partners, and creators.
• Develop a rolling 30-day content and campaign calendar.
• Test ideas to improve reach, traffic, and conversions; report weekly.

Skills

Social media strategy

Copywriting

Content creation

Analytics & reporting

Project management

Independent work

Tools

Canva

AI tools

Job description

Job Description:

Social Media Marketing Manager

DrHouse is a growing U.S. telehealth company seeking a hands‑on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of our services.

Youll learn our business and audiences, bring campaign ideas, create content, manage engagement, and use performance data to improve results.

Your performance will be measured on three outcomes: growth, meaningful engagement, and conversion.

What Youll Own

• Channels: Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube. Create B2B content for LinkedIn and consumer content for the other channels.
• Campaigns & calendar: Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends. Build and maintain a rolling 30-day content and campaign calendar.
• Content creation: Generate ideas and write hooks, captions, and post copy. Create everyday posts in Canva using templates, existing assets, carousels, user-generated content (UGC), and simple short‑form video.
• UGC & creators: Help build our UGC and creator strategy, especially for TikTok and Instagram.
• Community engagement: Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
• Testing & reporting: Test ideas to increase reach, website traffic, and conversion. Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.

Creative Support

Youll help set our social look and feel, including templates and content formats, and should be able to produce most everyday posts yourself in Canva. For advanced design, animation, or video editing, we may bring in additional creative support. You own the idea, direction, and day‑to‑day execution.

Healthcare Context

You should understand, or be willing to quickly learn, healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to elevate content or comments. Some content will need compliance review before publishing.

What Were Looking For

• Proven experience growing social accounts with results beyond follower counts, and running campaigns from idea to results.
• Excellent written English and strong social copywriting skills.
• Strong Canva skills, good visual judgment, and short‑form video experience.
• Highly organized and comfortable reading performance data.
• Creative, proactive, and able to work independently and with marketing and creative partners.
• Comfortable using AI tools to work faster, with the judgment to avoid generic, AI‑generated content.
• Healthcare or regulated‑industry experience is required.

Schedule

Regular overlap with U.S. Central Time (CT) business hours.

Requirements: