Social Media Manager

Livelyhood Enterprises Corporation; Philippines; Hybrid; PHP 334,800 - 558,000; Full time

Job summary

Livelyhood Enterprises Corporation is seeking a Social Media Manager to execute their social media marketing strategy, focusing on driving buyer traffic and app conversions. This work-from-home position requires occasional visits to the office in Quezon City.

The ideal candidate will develop and manage campaigns, create conversion-driven content, and analyze performance metrics across multiple social media channels.

This role directly supports the company's growth by driving buyer demand for their app and building a pipeline of Hub Partners.

Qualifications

• Proven experience in social media marketing or digital marketing.
• Strong understanding of conversion-driven content and community management.
• Experience in e-commerce, marketplaces, or app-based platforms is an advantage.

Responsibilities

• Plan and execute social media campaigns that promote retail offerings.
• Develop and implement Hub Partner recruitment campaigns.
• Manage BuyNextDoor's social media presence across platforms like Facebook, Instagram, and TikTok.

Skills

Social media marketing

Community management

Lead generation

Content creation

E-commerce experience

Job description

This position is strictly open to Filipino applicants who are currently residing in the Philippines, preferably near Metro Manila. Although the role is primarily work‑from‑home, occasional visits to the office in Quezon City may be required when necessary. Please read this carefully before applying. Thank you.

Role Overview

The Social Media Manager is responsible for executing BuyNextDoors social media marketing strategy with a strong focus on driving buyer traffic, app conversions, and partner acquisition. This role directly supports revenue growth by promoting retail offerings inside the BuyNextDoor application while also generating qualified leads for Hub Partner onboarding. The ideal candidate understands how to turn social content into buyer inquiries, app installs, and partner sign‑ups, and is comfortable managing multiple social media channels with a performance‑driven mindset.

Core Focus Areas

• Retail & Product Promotion: Drive traffic, inquiries, and conversions within the BuyNextDoor app
• Hub Partner Acquisition: Generate awareness and leads for potential Hub Partners through targeted campaigns

Roles & Responsibilities

• Retail & Product Marketing (App Traffic & Conversion)
  • Plan and execute social media campaigns that promote:
  • Retail offerings and featured products
  • Deals, promos, and new listings inside the BuyNextDoor app
  • Drive user actions from:
  • Social Media Buyer Inquiry, App Usage / Conversion
  • Create content that highlights:
  • Product value and pricing
  • Ease of ordering via the BuyNextDoor app
  • Convenience and trust of the platform
  • Actively manage buyer‑facing social media accounts to:
  • Respond to inquiries
  • Guide buyers toward app‑based transactions
  • Increase conversion rates from social platforms
  • Monitor performance metrics related to:
  • Engagement
  • Buyer inquiries
  • App traffic and purchases originating from social media
• Hub Partner Acquisition & Marketing
  • Develop and implement campaigns focused on:
  • Recruiting potential Hub Partners
  • Promoting Hub Partner opportunities and benefits
  • Create targeted content explaining:
  • What a Hub Partner is
  • How partners earn through BuyNextDoor
  • Success stories and real use cases
  • Handle inbound inquiries from:
  • Interested Hub Partners
  • Community sellers and micro‑entrepreneurs
  • Qualify and endorse potential leads to the appropriate internal teams for onboarding
  • Assist in promoting hub postings, recruitment drives, and location‑based partner campaigns
• Content Strategy & Channel Management
  • Manage BuyNextDoors social media presence across platforms such as:
  • Facebook
  • Instagram
  • TikTok
  • Other relevant channels
  • Develop a content calendar aligned with:
  • Retail campaigns
  • Hub Partner acquisition goals
  • App updates and promotions
  • Ensure all content is:
  • Brand‑consistent
  • Conversion‑focused
  • Clear in call‑to‑action (download, inquire, sign up)
• Performance Tracking & Optimization
  • Track and report on key metrics including:
  • Engagement and reach
  • Buyer inquiries generated
  • App traffic and installs
  • Hub Partner leads generated
  • Analyze content performance and continuously optimize:
  • Messaging
  • Formats
  • Posting schedules
  • Recommend improvements based on data insights to support growth objectives
• Cross‑Functional Collaboration
  • Coordinate with:
  • Operations
  • Sales
  • Partner Management
  • Align social media marketing efforts with:
  • Retail sales targets
  • Partner acquisition initiatives
  • Platform growth priorities
  • Provide feedback from social media insights to help improve:
  • Marketing strategies
  • Partner campaigns
  • Buyer experience

Qualifications

• Proven experience in social media marketing or digital marketing
• Strong understanding of:
• Conversion‑driven content
• Community management
• Lead generation through social platforms
• Experience in e‑commerce, marketplaces, or app‑based platforms is an advantage
• Comfortable working in a fast‑paced, growth‑stage environment
• Data‑oriented with the ability to translate insights into action

Why This Role Is Critical

This role directly supports BuyNextDoors growth by:

• Driving buyer demand for retail offerings
• Increasing app adoption and usage
• Building a steady pipeline of Hub Partners