Social Media Coordinator

Private Advertiser; Philippines; On-site; PHP 300,000 - 420,000; Full time

Job summary

Private Advertiser is seeking a skilled Social Media Manager in the Philippines to oversee our restaurant's online presence. You will manage Facebook, Instagram, and TikTok accounts, create engaging content, coordinate shoots, work with operations, and produce monthly performance reports to inform marketing decisions.

On-site presence is required for events and promotions. This role requires a proactive, creative, and analytical individual who can align content with brand standards and drive

Qualifications

• Proven knowledge and experience in managing social media accounts.
• Experience with Facebook/Instagram and TikTok insights.
• Ability to prepare monthly performance reports.
• Excellent written and verbal communication skills.
• Creative, organized, and able to work with operations.

Responsibilities

• Manage the restaurant's official Facebook, Instagram, and TikTok accounts.
• Plan and maintain a social media content calendar.
• Create, schedule, publish, and coordinate posts, reels, stories, and TikTok content.
• Monitor trends and opportunities on social platforms.
• Develop ideas promoting food, restaurant experience, events, promotions, and brand.
• Coordinate with photographers, influencers, and marketing partners.

Skills

Social media management

Facebook

Instagram

TikTok

Content creation

Analytics

Tools

Canva

CapCut

Adobe Creative Suite

Job description

KEY RESPONSIBILITIES

1. Social Media Account Management

• Manage and maintain the restaurant's official Facebook, Instagram, and TikTok accounts.

• Ensure all social media accounts are updated regularly and consistently.

• Plan and maintain a social media content calendar.

• Create, schedule, publish, and coordinate posts, reels, stories, and TikTok content.

• Ensure that all published content follows the restaurant's branding, tone, and standards.

• Monitor trends, popular content formats, hashtags, sounds, and relevant social media opportunities.

2. Content Planning & Coordination

• Develop creative content ideas that promote our food, restaurant experience, events, promotions, and brand.

• Coordinate with the restaurant operations team for food pics, videos, promotions, events, and other content requirements.

• Assist in organizing and conducting shoots and video shoots when necessary.

• Coordinate with photographers, videographers, graphic designers, influencers, and other marketing partners when needed.

• Ensure that content is timely and aligned with current promotions, holidays, events, and restaurant activities.

3. Customer Engagement

• Monitor comments, messages, mentions, reviews, and inquiries received through social media.

• Respond to customers in a professional, friendly, and timely manner.

• Coordinate customer inquiries with the appropriate restaurant department when necessary.

• Escalate complaints, sensitive concerns, or important customer issues to management.

• Monitor customer feedback and identify recurring questions, concerns, or opportunities.

4. Social Media Performance & Analytics

• Monitor the performance of Facebook, Instagram, and TikTok accounts.

• Track key metrics such as:

  • Reach

  • Impressions

  • Engagement

  • Engagement rate

  • Followers growth

  • Video views

  • Likes, comments, shares, and saves

  • Profile visits

  • Audience demographics and insights

  • Top-performing content

• Prepare and present a monthly Social Media Performance Report to management.

• Provide analysis and recommendations based on the data.

• Identify which types of content perform best and recommend adjustments to future content strategies.

5. Marketing Support

• Assist the Marketing Team with restaurant promotions, events, campaigns, and other marketing activities.

• Assist in developing promotional materials and digital campaigns.

• Support influencer/KOL collaborations and social media partnerships.

• Help ensure consistency of the restaurant's branding across digital platforms.

• Perform other marketing-related tasks as assigned.

JOB EXPECTATIONS

The successful candidate is expected to:

• Maintain a consistent and active social media presence across all platforms.

• Produce or coordinate high-quality, engaging, and brand-appropriate content.

• Be proactive in identifying new content opportunities and social media trends.

• Respond to customers professionally and help maintain a positive online image of the restaurant.

• Meet agreed content schedules and deadlines.

• Regularly monitor social media performance rather than simply posting content.

• Provide clear, organized, and understandable monthly reports to management.

• Use social media insights and analytics to recommend ways to improve engagement and reach.

• Work closely with restaurant operations and management to ensure that online promotions accurately reflect actual restaurant offerings.

• Be willing to work on-site and attend restaurant events or activities when social media coverage is needed.

MUST-HAVE QUALIFICATIONS & PREFERENCES

Required

• Proven knowledge and experience in managing social media accounts, particularly:

  • Facebook

  • Instagram

  • TikTok

• Understanding of social media content creation, scheduling, and platform-specific best practices.

• Familiarity with Facebook/Meta Business Suite and social media analytics/insights.

• Ability to prepare and present monthly social media performance reports.

• Good understanding of engagement metrics and audience insights.

• Strong written and verbal communication skills.

• Creative, organized, detail-oriented, and able to manage multiple tasks.

• Ability to work independently while coordinating effectively with a team.

• Willingness to work in a restaurant environment and coordinate with operations staff.

Preferred / Advantage

• Previous experience in Food & Beverage, Restaurant, Hospitality, or Retail marketing.

• Experience managing social media accounts for a restaurant or food brand.

• Experience creating food photography and short-form video content.

• Basic skills in Canva, CapCut, Adobe, or similar content-creation tools.

• Experience with Facebook/Instagram Reels and TikTok content.

• Knowledge of social media advertising and Meta Ads Manager is an advantage.

• Experience working with influencers, KOLs, or content creators.

• Basic understanding of digital marketing and social media campaigns.

• Good eye for food presentation, photography, and visual branding.

• Ability to communicate in English and Filipino; knowledge of Mandarin or Cantonese is an advantage.

IDEAL CANDIDATE

We are looking for someone who is not only able to post content, but understands why certain content performs well and how social media can contribute to the restaurant's overall marketing goals.

The ideal candidate is:

Creative + Analytical + Proactive + Customer-Oriented + Organized

You should be comfortable both creating content and analyzing the numbers behind the content.

• Applicants without previous restaurant experience are welcome to apply, provided they can demonstrate strong social media management skills and a good understanding of Facebook, Instagram, and TikTok.