Social Media & Content Specialist (PH)

FLIN; Philippines; On-site; PHP 335,000 - 502,000; Full time

Job summary

FLIN is seeking a dedicated Social Media Manager to craft and manage content across Instagram, TikTok, Threads, Facebook, and Reddit. You will produce engaging short-form videos, storytelling content, and campaigns while maintaining a strict publishing schedule.

The role requires 2–4 years in social media or digital marketing, fluency in Tagalog and English, and proficiency with CapCut/Canva. You will drive content performance and community engagement for a Philippine audience.

Qualifications

• Bachelor's degree required in Marketing, Communications, Public Relations, Digital Media, Broadcasting, or related field.
• 2–4 years of experience in social media, content creation, or digital marketing.
• Fluent in Tagalog and able to communicate professionally in English.
• Strong understanding of social media platforms, content trends, and audience behavior.
• Proficient in CapCut, Canva, or similar editing tools.
• Familiar with social media analytics, content scheduling, and platform management.

Responsibilities

• Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit.
• Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content.
• Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization.
• Maintain disciplined content planning, scheduling, and publishing consistency across all platforms.
• Consistently improve content performance through experimentation, trend analysis, and creative ideation.
• Respond to comments and messages across platforms within 24 hours and maintain active community monitoring.
• Build trust and positive brand perception through consistent and engaging online communication.
• Generate audience-driven content ideas and community interaction initiatives to support long-term growth.

Skills

Social media management

Content creation

Audience engagement

Strategic storytelling

Education

Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Broadcasting, or related fields

Tools

CapCut

Canva

Job description

Key Responsibilities

• Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit.
• Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content.
• Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization.
• Maintain disciplined content planning, scheduling, and publishing consistency across all platforms.
• Consistently improve content performance through experimentation, trend analysis, and creative ideation.

Key Responsibilities

• Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit.
• Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content.
• Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization.
• Maintain disciplined content planning, scheduling, and publishing consistency across all platforms.
• Consistently improve content performance through experimentation, trend analysis, and creative ideation.

Social Media Management & Content Creation

• Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit.
• Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content.
• Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization.
• Maintain disciplined content planning, scheduling, and publishing consistency across all platforms.
• Consistently improve content performance through experimentation, trend analysis, and creative ideation.

SEO Content Writing

• Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal finance topics relevant to the Philippines.
• Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent.
• Write clear, accurate, and empathetic copy localized for Filipino readers, using local terms, peso figures, and culturally relevant examples.
• Optimize titles, meta descriptions, URL slugs, headings, and internal links for every piece of content.
• Maintain and update existing content to keep it accurate, fresh, and ranking.

Community Engagement & Audience Interaction

• Respond to comments and messages across platforms within 24 hours and maintain active community monitoring.
• Handle audience interactions with creativity, empathy, and solution-oriented communication.
• Build trust and positive brand perception through consistent and engaging online communication.
• Generate audience-driven content ideas and community interaction initiatives to support long-term audience growth and brand loyalty.

Qualifications

• Education: Minimum Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Broadcasting, or related fields.
• Minimum 2–4 years of experience in social media, content creation, or digital marketing.
• Fluent in Tagalog and able to communicate professionally in English.
• Strong understanding of social media platforms, content trends, and audience behavior.
• Proficient in CapCut, Canva, or similar creative and editing tools.
• Familiar with social media analytics, content scheduling, and platform management.