About the role
Create engaging, platform-ready visual content that strengths brand presence and connects with audiences across social media. This role combines artistic creativity, digital design, short-form video production, and an understanding of social media formats and trends.
Key responsibilities
- Design static posts, carousels, stories, Reel covers, and promotional advertisements.
- Edit short-form videos, motion graphics, timelapses, and other social media content.
- Maintain brand guidelines while formatting and sizing assets for platform-specific technical requirements and safe zones.
- Work with copywriters and managers to brainstorm campaigns and develop creative concepts.
- Monitor design trends and changing social media formats to keep content relevant.
- Maintain organised digital asset archives and manage creative files efficiently.
- Adapt artwork for Instagram, TikTok, YouTube, X, and other social media platforms.
What we're looking for
- Strong foundational skills in drawing, illustration, painting, or graphic design.
- Proficiency in creative software such as Adobe Photoshop, Illustrator, and Premiere Pro, or apps including Procreate, Canva, and Clip Studio.
- Ability to create and adapt artwork for short-form video, reels, timelapses, carousels, and high-resolution image posts.
- Understanding of platform formats, content trends, and algorithms across major social media channels.
- A strong, cohesive online portfolio or active social media gallery demonstrating a distinctive art style.
- A formal degree is optional; relevant studies in fine arts, graphic design, animation, communication, or marketing are advantageous.
- Self-directed learning or relevant certifications in digital content creation is welcome.
- Consistency, adaptability, and willingness to experiment with emerging trends.
- Strong communication, feedback management, community engagement, and time management skills.
Educational Qualifications
- Degree Options: A bachelor’s degree in Multimedia Arts, Fine Arts, Graphic Design, Advertising, or Communications is often preferred for in-house or agency roles, though self-taught artists with strong portfolios are widely hired.
- Alternative Credentials: Short courses, bootcamps, or certifications in digital marketing, UI/UX, or motion graphics. [1, 2]
Technical & Software Skills
- Design & Editing Suites: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, or Adobe Express.
- Video & Animation: Capability to edit short-form vertical videos (Reels, TikToks, Shorts) using tools like CapCut or Premiere.
- Platform Knowledge: Understanding the technical specs, algorithms, and content styles of Facebook, Instagram, TikTok, and X. [1, 2]
Creative & Soft Skills
- Visual Storytelling: Strong command of color theory, typography, composition, and brand consistency.
- Trend Awareness: Ability to quickly adapt to viral audio, meme culture, and emerging aesthetic movements.
- Communication & Time Management: Ability to coordinate with marketing teams, take constructive feedback, and meet strict publishing deadlines. [1, 2, 3]
Portfolio (The Most Crucial "Qualification")
- A well-curated digital portfolio or active social media feed showcasing original artwork, motion pieces, or branded campaigns carries more weight than a diploma alone.