Social Media and Content Specialist

MicroSourcing; Pasig; On-site; PHP 457,560 - 837,000; Full time

Benefits offered by this job

Healthcare coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing is seeking a Social Media and Content Specialist to create compelling content and manage posting across multiple brands. You’ll work on a night shift at our Ortigas-Pasig location, crafting posts, reels, and stories that align with brand voice and campaigns.

The role emphasizes community engagement, trend spotting, and performance tracking across platforms. Prior US-based or CPG experience is a plus, with healthcare coverage from day one and growth opportunities within

Qualifications

• Education: Bachelor’s degree or equivalent experience preferred.
• 3–5 years hands-on in social media, content creation, and digital marketing.
• Proficiency with Canva, editing tools, and platform-native editors.

Responsibilities

• Create original social media content (posts, reels, stories) following brand voice.
• Write captions, select hashtags, ensure on-brand messaging.
• Edit content for platform-specific formats (TikTok, Instagram, YouTube Shorts).
• Maintain content calendars and ensure timely posting for multiple brands.
• Identify trends and translate them into brand-appropriate content.
• Monitor engagement, scale community growth, and manage replies.

Skills

Content Creation

Scheduling

Community Management

Growth

Analytics & Reporting

Communication Skills

Organization

Adaptability

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Canva

Basic editing tools

Social-native content editors

Meta (Facebook/Instagram) Ads Manager

TikTok Ads Manager

Pinterest Ads

Job description

Position: Social Media and Content Specialist

• Robinson Cyberscape, Ortigas, Pasig City
• Pasig, Metro Manila, Philippines
• Full-Time
• On-Site
• Nightshift
• 41,000-75,000 PHP / Month

Discover your 100% YOU with MicroSourcing!

Why Join MicroSourcing

• Competitive Rewards*: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

Content Creation & Scheduling

• Create original social media content (posts, reels, TikToks, stories, short-form videos) using supplied brand/product photography from the graphics team.
• Write captions, select hashtags, and ensure all content aligns with brand voice and campaign goals.
• Edit and adapt content into platform-specific formats (TikTok, Instagram, Facebook, YouTube Shorts).
• Maintain content calendars across multiple brands and ensure consistent, on-time posting.
• Identify emerging trends, audio, and formats and translate them into brand-appropriate content.
• Maintain a digital content library with finalized assets, captions, and templates for team reference.

Community Management & Growth

• Monitor comments, DMs, and mentions daily; engage with followers to build relationships and grow community.
• Escalate sensitive or complex inquiries to the US team when necessary.
• Track FAQs, sentiment, and recurring audience feedback to inform content development.

Performance Reporting & Insights

• Track and analyze engagement, impressions, reach, and follower growth.
• Provide weekly/monthly reports with content performance insights and recommendations.
• Benchmark against competitors and highlight gaps or opportunities.
• Tie organic content performance back to campaign and brand objectives.

Campaign & Paid Media Execution

• Independently set up and manage Meta (Facebook/Instagram) and TikTok Ads Manager campaigns to complement organic strategies.
• Plan and execute boosts, dark posts, and ad campaigns (traffic, engagement, conversions).
• Manage ad creative formatting, placements, CTAs, and tagging in Ads Manager.
• Track KPIs (CTR, CPM, CPC, conversions) and optimize campaigns for performance.
• Provide recommendations based on ad spend efficiency and ROI.

Administrative & Operational Support

• Maintain posting schedules, approvals, and campaign trackers.
• Prepare briefs, reports, and recap decks for internal or cross-functional use.
• Stay updated on platform changes, social media trends, and ad policy updates.
• Support ad-hoc needs such as resizing assets, writing captions, or testing new features.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred. Equivalent professional experience will be considered.
• Experience: 3–5 years of hands‑on experience in social media management, content creation, and digital marketing. Prior experience with US-based companies or consumer‑packaged goods (CPG) brands is strongly preferred.
• Content Creation: Proven ability to independently create social media content (short‑form videos, reels, TikToks, stories, pins, and static posts) using provided brand/product photography. Proficiency in Canva, basic editing tools, and social-native content editors.
• Paid Media: Practical experience setting up, managing, and optimizing campaigns on Meta (Facebook/Instagram), TikTok Ads Manager, and ideally Pinterest Ads. Skilled in campaign targeting, placements, and budget allocation.
• Platform Expertise: Advanced knowledge of TikTok, Instagram, Facebook, Pinterest, and YouTube Shorts, with ability to adapt content to each platform’s best practices and trends.
• Analytics & Reporting: Skilled at pulling and interpreting performance data (engagement, impressions, CTR, CPM, conversions) and turning it into actionable insights.
• Communication Skills: Strong written and verbal English; able to craft compelling captions, ad copy, and audience-facing messages while maintaining brand voice.
• Organization & Reliability: Proven ability to manage multiple content calendars, campaigns, and deadlines simultaneously.
• Adaptability & Growth Mindset: Keeps current on US social media culture, algorithms, and emerging formats; proactive in testing new ideas.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply