Social & Influence Lead

Ogilvy; Makati; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

Ogilvy in the ASEAN South Pacific region seeks a transformational leader to drive the brand's social media work across markets. You’ll blend account management, strategy and operations to shape a compelling narrative for clients and internal teams.

Lead multi-market teams, set KPIs, manage budgets, and partner with creative, strategy and analytics colleagues to deliver innovative social campaigns with measurable impact.

Qualifications

• 10+ years in digital and social media marketing with leadership experience.
• Deep understanding of Asia South Pacific digital landscape and cultural nuances.
• Track record of developing and executing social media strategies for global brands.
• Strong client management, relationships, and stakeholder navigation.
• Experience leading, mentoring teams and driving collaboration.

Responsibilities

• Serve as strategic partner to senior ASP stakeholders guiding social media.
• Collaborate with brand and WPP teams to integrate social into the digital ecosystem.
• Identify platforms and trends to drive impactful results.
• Craft data-driven social strategies aligned with business goals.
• Oversee execution with multi-market teams ensuring messaging consistency.
• Establish KPIs, reporting, and use data to optimize campaigns.

Skills

Social media leadership

Digital marketing

Client management

Strategic planning

Budget management

Team mentoring

Cross-functional collaboration

APAC market knowledge

Job description

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

Leading the transformation‑as well as the operations‑of the brand's social media work in ASEAN South Pacific is one of the biggest social media jobs in the entire region.

We expect you to be the ultimate hybrid - equal parts account management (client relations), strategy and operations. We rely on you to see the bigger picture and to craft a compelling ‘big-picture’ narrative internally and with the client, but that can also go deep – handling a number of fiddley tasks in the day to day.

What You’ll Do

Transformational Leadership & Client Partnership:

• Lead the Charge: Serve as a strategic partner and trusted advisor to senior stakeholders in ASP (ASEAN &South Pacific), guiding them through the evolving social media landscape and championing innovative solutions.
• Drive Social & Influence Transformation: Collaborate closely with the brand and internal WPP teams to integrate social media seamlessly into the broader digital ecosystem.
• Shape the Future of Social: Identify and leverage emerging platforms, technologies, and trends to keep ahead of the curve and drive impactful results.

Strategic Vision & Operational Excellence:

• Develop Winning Strategies: Working with a team of social media professionals, craft data‑driven social media strategies aligned with business objectives, ensuring cultural relevance and local market nuances are carefully considered.
• Oversee Flawless Execution: Lead a team of social media professionals across multiple markets, ensuring consistent brand messaging, campaign excellence, and adherence to best practices.
• Champion a Performance-Driven Culture: Establish clear KPIs, implement robust reporting mechanisms, and leverage data insights to optimize campaigns and demonstrate the value of social media.

Team Management & Collaboration:

• Build & Inspire High-Performing Teams: Foster a collaborative, results-oriented, and inclusive team environment that empowers individuals to thrive and deliver their best work.
• Cultivate Strong Partnerships: Work cross-functionally with creative, strategy, analytics, and account management teams to ensure seamless campaign development and execution.
• Lead with Influence: Effectively navigate complex internal and external stakeholder relationships, building consensus and driving collaboration across all levels.

Financial Acumen:

• Manage Procurement: Lead contract negotiations, developing comprehensive commercials, scopes of work and service level agreements (SLAs) with both WPP and entities.
• Own the Budget: Manage project budgets effectively, ensuring timely and cost-efficient delivery of all social media initiatives.

What You’ll Need

Desired Skills & Desired Experience:

• 10+ years of proven experience in digital and social media marketing, with a significant portion in leadership roles, ideally within an agency setting.
• A deep understanding of the Asia South Pacific digital landscape, including cultural nuances, consumer behavior, and emerging trends.
• A strong track record of developing and executing successful social media strategies for global brands, demonstrating measurable business impact.
• Exceptional client management skills, with the ability to build strong relationships, provide strategic counsel, and navigate complex stakeholder dynamics.
• Proven experience in leading, motivating, and mentoring high‑performing teams, fostering a culture of collaboration, innovation, and excellence.
• Strong financial acumen, including budget management, contract negotiation, and resource allocation.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.