SEO & Website Optimization Specialist

Penbrothers; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Penbrothers, a Philippines-based HR and remote talent partner, seeks an experienced SEO & Website Optimization Specialist to drive ongoing optimization, performance, and growth of our client websites. You will blend technical SEO, front-end development, AI-powered workflows, and CRO to boost organic visibility, UX, and lead generation, collaborating with revenue teams on a scalable growth roadmap.

The role requires familiarity with Webflow, HubSpot, and analytics, plus a track record of

Qualifications

• Proven track record with modern SEO frameworks and content architectures.
• Experience with Webflow CMS and GTM integration.
• Ability to align SEO and CRO with revenue objectives.
• Strong data-driven problem solving and analytics.

Responsibilities

• Develop and own an SEO roadmap aligned with core business objectives.
• Optimize site architecture, metadata, headings, internal linking, and content.
• Build topic clusters linking resources to core revenue pages.
• Audit and disavow low-quality backlinks; pursue high-quality links.
• Monitor SEO metrics and drive continuous improvements.
• Lead CRO initiatives through testing and personalized landing experiences.
• Manage Webflow updates and AI-assisted development.

Skills

SEO expertise

Webflow CMS

Google Tag Manager

HubSpot integrations

AI & automation

Analytical mindset

Tools

Ahrefs

Semrush

Screaming Frog

Google Analytics

Job description

Penbrothers is an HR and remote talent management partner and one of the fastest-growing companies in the Philippines. We connect talented Filipinos to global opportunities with high-growth startups and dynamic companies, enabling them to build careers from the comfort of their own homes. We provide end-to-end support in recruitment, HR, payroll, compliance, and employee engagement - creating an environment where talent can thrive and global companies can grow.

About the Client

Our client is a pioneer in transforming software solutions for commercial contractors. Their mission is to streamline operations and empower businesses to thrive. If you're passionate about delivering top-notch customer service, thrive in a dynamic environment, and bring expertise in escalation processes and ticketing systems, they want you on board.

About the Role

We are seeking an experienced SEO & Website Optimization Specialist to lead the ongoing optimization, technical performance, and growth of our website. This role combines technical SEO, front-end development, AI-powered workflows, and conversion rate optimization (CRO) to boost organic visibility, user experience, and lead generation.

The ideal candidate is comfortable working across Webflow, technical implementations, AI tools, HubSpot, and digital marketing strategy while collaborating with revenue teams to build a scalable website growth roadmap.

What you'll do

• Develop and own a comprehensive SEO roadmap aligned with core business objectives.
• Establish a baseline SEO framework and standards across the website.
• Optimize site architecture, page hierarchy, metadata, headings, internal linking, and structured content.
• Build topic clusters and content strategies that link supporting resources directly to core revenue pages.
• Audit, remove, and disavow low-quality backlinks while executing strategies to acquire high-quality links.
• Monitor SEO performance metrics and recommend continuous improvements based on analytics and search trends.

Website Optimization & Conversion (CRO)

• Develop a website optimization roadmap focused on improving user experience and conversion rates.
• Map and optimize customer journeys across all site touchpoints.
• Implement and test conversion elements, including hello bars, slide-ins, pop-ups, CTAs, and targeted landing page experiences.
• Support ongoing CRO initiatives through continuous testing and experimentation.
• Build and optimize Account-Based Marketing (ABM) landing pages.

Technical & Front-End Development

• Perform front-end website updates and enhancements.
• Leverage AI-assisted development tools to accelerate implementation and improve productivity.
• Build and maintain AI agents or automated workflows to streamline marketing operations and website management.
• Manage, deploy, and troubleshoot website tags using tag management systems (e.g., GTM).
• Diagnose and resolve technical website issues affecting SEO, analytics, or overall performance.

Webflow & Integration Management

• Maintain and enhance the company's Webflow website structure.
• Edit and build reusable Webflow components.
• Troubleshoot Webflow functionality, custom code, and third-party integrations.
• Resolve HubSpot form implementation and functionality issues within Webflow.

What You Bring

• SEO Expertise: Strong technical SEO knowledge and a proven track record of executing modern SEO frameworks, content architectures, and internal linking strategies.
• CMS & Tools: Advanced proficiency with Webflow CMS, component management, and Google Tag Manager (or similar platforms).
• Integrations: Experience troubleshooting HubSpot forms, API connections, and website integrations.
• AI & Automation: Familiarity with AI-powered development tools, building AI agents, or setting up marketing automation workflows.
• Analytical Skills: Strong problem-solving abilities with a data-driven optimization approach.

Preferred Qualifications:

• Experience with conversion rate optimization (CRO) and customer journey mapping.
• Background in developing Account-Based Marketing (ABM) landing pages and website personalization.
• Familiarity with backlink audits, link-building outreach, and technical SEO tools (e.g., Ahrefs, Semrush, Screaming Frog).
• Experience with marketing analytics platforms and executive performance reporting.