SEO Specialist (Technical SEO)

About the Job:

We are seeking a highly analytical and data-driven SEO Specialist to develop and execute comprehensive SEO strategies that drive organic growth, improve search rankings, and enhance brand visibility. The ideal candidate will have a deep understanding of on-page, off-page, and technical SEO, with a strategic mindset to align SEO initiatives with overall business goals.

Key Responsibilities:

SEO Strategy & Execution:

1. Develop, implement, and manage a robust SEO strategy to improve organic search visibility and website rankings.
2. Conduct competitive analysis to identify opportunities and threats in the market.
3. Define SEO KPIs and regularly monitor, measure, and report on SEO performance.
4. Collaborate with content, marketing, and development teams to integrate SEO best practices across all digital platforms.

Technical SEO Optimization:

1. Conduct technical audits to identify and resolve crawlability, indexing, and site speed issues.
2. Optimize website structure, URL architecture, and internal linking to enhance user experience and search engine accessibility.
3. Implement schema markup, structured data, and mobile-first indexing strategies.

Content & On-Page SEO:

1. Work closely with content teams to develop SEO-optimized content strategies that align with keyword opportunities and user intent.
2. Perform keyword research and mapping to guide content creation and optimization efforts.
3. Optimize meta tags, headings, alt texts, and overall on-page elements to improve relevancy and click-through rates.

Link Building & Off-Page SEO:

1. Develop and execute a strategic link-building plan to improve domain authority and organic rankings.
2. Identify authoritative industry websites, directories, and influencers for backlink acquisition.
3. Monitor and analyze backlink profiles, identifying and disavowing toxic links when necessary.

Performance Analysis & Reporting:

1. Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.) to track, analyze, and report on SEO performance.
2. Provide actionable insights and recommendations based on data-driven analysis.
3. Stay updated on Google algorithm updates, industry trends, and emerging SEO technologies.

Qualifications:

1. 2+ years of experience in SEO strategy, execution, and analysis.
2. Strong knowledge of technical SEO, on-page optimization, and off-page SEO techniques.
3. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
4. Experience in keyword research, competitor analysis, and content strategy development.
5. Understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
6. Strong analytical and problem-solving skills with a data-driven approach.
7. Excellent communication and collaboration skills to work effectively with cross-functional teams.
8. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Qualifications:

1. Experience with local SEO and international SEO strategies.
2. Knowledge of content management systems (WordPress, Shopify, etc.).
3. Familiarity with paid search and how SEO integrates with PPC campaigns.