About the Company:
Sagan represents a growing digital marketing agency working with multiple client accounts and helping businesses improve their organic search visibility and local presence. The team is looking for a hands-on SEO professional who can independently diagnose problems, execute SEO work, and understand what is driving changes in search performance.
Position Overview:
We're looking for an experienced SEO Specialist - Technical & Local SEO to handle hands-on SEO execution across a handful of client accounts. This role is for someone who can do more than follow an SEO checklist. You should be able to independently investigate a real problem, understand what is causing it, and determine the appropriate next step. Most days will involve diagnosing issues through tools like Google Search Console and GA4, conducting technical SEO audits, implementing or briefing out fixes, working on on-page optimization and content initiatives, and managing Google Business Profile activities. You'll also keep an eye on how clients appear in emerging AI search experiences, including platforms and features such as ChatGPT and Google AI Overviews.
Key Responsibilities:
- Execute hands-on SEO work across multiple client websites and accounts.
- Conduct technical SEO audits and independently identify issues affecting organic search performance.
- Diagnose technical problems related to crawlability, indexation, canonicalization, and other technical SEO areas.
- Investigate the root cause of SEO issues rather than relying on generic checklists or assumptions.
- Analyze website and search performance using Google Search Console, GA4, and other relevant SEO tools.
- Implement SEO fixes directly when possible or create clear briefs and recommendations for the appropriate team members.
- Execute on-page SEO improvements, including page optimization, metadata, internal linking, and other relevant updates.
- Conduct keyword and search intent research to identify content opportunities.
- Create clear and actionable content briefs to support SEO initiatives.
- Manage and optimize Google Business Profiles as part of local SEO efforts.
- Monitor local search visibility and identify opportunities to improve performance.
- Track changes in organic performance and explain what moved, why it changed, and what actions should be taken next.
- Monitor how clients appear in AI-driven search experiences, including ChatGPT and Google AI Overviews.
- Identify opportunities and potential issues related to emerging AI search and changing search behavior.
- Stay organized across multiple priorities and independently manage SEO work from diagnosis through execution.
Qualifications:
- 3+ years of hands-on SEO experience, preferably working with multiple websites or client accounts.
- Strong technical SEO experience and the ability to independently diagnose real website issues.
- Proven knowledge of crawlability, indexation, canonicalization, redirects, and other core technical SEO concepts.
- Ability to investigate an SEO problem, identify the likely root cause, and recommend or implement the appropriate solution.
- Strong hands-on experience with Google Search Console and Google Analytics 4 (GA4).
- Experience conducting technical SEO audits and turning findings into actionable fixes.
- Solid knowledge of on-page SEO, keyword research, search intent, content optimization, and internal linking.
- Experience creating SEO content briefs and recommendations.
- Experience managing and optimizing Google Business Profiles and supporting local SEO initiatives.
- Ability to analyze SEO performance and explain what changed and why.
- Comfortable working independently and taking ownership of identifying and solving SEO problems.
- Strong organizational skills and the ability to manage multiple priorities.
- Excellent written and verbal English communication skills.
Nice-to-Haves:
- Experience working in a digital marketing agency.
- Experience supporting multiple client websites or SEO projects simultaneously.
- Experience working with U.S.-based businesses.
- Experience with local SEO and businesses that depend on local search visibility.
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