SEO SPECIALIST

Private Advertiser; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Weekends Off

HMO for you and one dependent

Annual Performance & Salary Review

Up to 23 days of Service Incentive Leа

Job summary

Private Advertiser seeks an SEO Specialist to develop and execute strategies that boost organic traffic and search visibility. You will align with paid media efforts and collaborate with content teams for SEO-friendly content. The role is fully on-site at Rockwell Business Center Ortigas, from 6 a.m.

to 3 p.m. PH time. Ideal candidates have 2-4+ years in digital marketing with strong SEO skills, experience across on-page, off-page and technical SEO, and proficiency with Ahrefs, SEMrush,

Qualifications

• 2-4+ years in digital marketing with strong SEO focus.
• Proven off-page, on-page and technical SEO experience.
• Hands-on with Ahrefs, SEMrush, Screaming Frog, GA4 and GSC.

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business goals.
• Conduct keyword research, mapping and on-page optimization.
• Perform technical audits, site speed, crawl errors, structured data.
• Collaborate with content teams to create SEO-friendly content.
• Monitor backlinks, authority signals and competitor activity.

Skills

SEO

Analytics

GA4

Paid media basics

Tools

Ahrefs

SEMrush

Screaming Frog

Google Analytics 4

Job description

SEO Specialist

Role Overview

The SEO Specialist is responsible for developing and executing SEO strategies to increase organic traffic, improve search visibility, and drive conversions. This role also supports paid media initiatives and broader digital marketing efforts to ensure alignment and performance across channels.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies aligned with business goals
• Conduct in-depth keyword research and keyword mapping
• Optimize on-page elements (meta titles, descriptions, headers, internal linking, schema markup, etc.)
• Perform regular technical SEO audits (site speed, indexing, crawl errors, structured data, etc.)
• Optimise website content and structured data to improve visibility in AI-generated search results
• Ensure brand, product, and service information is consistently structured and crawlable for LLM discovery
• Monitor AI search outputs (e.g., AI overviews, conversational search) for brand accuracy
• Develop and implement comprehensive SEO strategies aligned with business goals
• Identify and resolve SEO issues affecting rankings and traffic
• Collaborate with content teams to produce SEO-optimized content
• Conduct competitor analysis and identify growth opportunities

Authority Growth & Backlink Strategy

• Develop and execute high-quality backlink strategies to improve domain rating, strengthen authority signals, and support LLM visibility.
• Build partnerships, PR opportunities, and industry placements
• Track domain rating improvements and referral traffic impact
• Support affiliate and partnership growth to strengthen external authority signals

Paid Media Support

• Align SEO and SEM keyword strategies
• Provide keyword insights to support Google Ads campaigns
• Assist in landing page optimization for better conversion rates

Required Skills & Experience

• 2-4+ years’ experience in digital marketing with strong SEO focus
• Proven experience in off-page, on-page and technical SEO
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
• Strong understanding of GA4 and Google Search Console
• Basic knowledge of Google Ads and paid media strategy
• Strong analytical skills with excellent attention to detail

This is a FULL ON-SITE work arrangement (at Rockwell Business Center Ortigas) from 6 a.m. to 3 p.m. PH time.

Perks & Benefits:

• Weekends Off
• HMO for you and one dependent
• Annual Performance & Salary Review
• Up to 23 days of Service Incentive Leaves per year