SEO Specialist

Smartsourcing Inc.; Cebu City; On-site; PHP 279,000 - 502,000; Full time

Benefits offered by this job

Healthcare from Day 1

Free lunch and coffee daily

5-day Christmas Leave

Night shift differential

Gym membership subsidy

Job summary

Smartsourcing Inc. is hiring a full-time, onsite SEO Specialist in Cebu City to enhance GEO services, validate AI-generated drafts, and publish pages across client sites.

You’ll improve existing content, build new pages, and manage listings while meeting client deadlines with precise editoriaI control. You will work with checklists across multiple clients, ensuring accuracy, voice consistency, and SEO best practices.

Qualifications

• 1+ years in digital marketing, SEO, content, or website management.

Responsibilities

• Page Optimisation & New Page Builds: Improve pages, craft headings, FAQ, internal links, schema, and update dates.
• Publishing & Client Approvals: Send drafts for client approval and publish on client sites.
• Off-site Listings & Outreach: Create listings on directories and profiles, draft pitches to writers/editors.
• Site Foundations & Client Setup: Set up clients in the platform, run launch-month checks, ensure accessibility and schema.
• Task Logging, Timesheets & Information Security: Log tasks, maintain timesheets, secure credentials.
• Learning & Continuous Improvement: Complete training, follow playbooks, suggest improvements.
• AI Readiness and Digital Enablement: Maintain AI literacy, use tools responsibly, participate in trainings.

Skills

Digital marketing

SEO

Editing & publishing

WordPress

Education

Bachelor's degree in Marketing/Communications/IT/English

Tools

Squarespace

Wix

Webflow

Kajabi

Job description

Ready to help brands get found in a whole new way?

Hi! We're Smartsourcing, and we're hiring a full-time, onsite SEO Specialist. You'll turn good drafts into live, accurate pages, and help brands show up when people ask AI assistants for a recommendation.

Where? JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu

About the Role

You'll do the hands-on delivery work for a Generative Engine Optimisation (GEO) service across several client plans at once. A platform identifies what each client needs and drafts every page, email, and fix. Your job is to check each draft, make it right for the client, put it live, and log it. That covers improving existing pages, building new ones, creating listings, sending pitches on sites AI assistants cite, and fixing the basics of the client's website. It's a behind-the-scenes role, so it suits someone with excellent written English, confident website editing, a working grasp of SEO, and the judgement to check what AI tools produce. Once trained, you'll carry around 10 clients, working from checklists and meeting deadlines.

Key Responsibilities

Page Optimisation & New Page Builds

• Improve existing pages from the platform's findings and drafted edits: an opening that answers the question first, clear headings, an FAQ, internal links, schema, and a visible last updated date.
• Edit every page to match the client's voice and proof sheet.
• Build new 800–1,500-word pages from briefs and drafts for questions the client is missing from.
• Check every fact and claim, and add the client's own proof (case studies, credentials, testimonials).
• Write page titles, meta descriptions, and image alt text.

Publishing & Client Approvals

• Send drafts to clients for approval and apply their changes.
• Publish approved pages in the client's website editor (WordPress, Squarespace, Wix, Kajabi, Webflow, HubSpot, and others).
• Publish drafts as written once the five-working-day approval window passes.
• Prepare ready-to-paste drafts or change-request packs where there is no website access.
• Register each published address in the work-tracking platform.

Off-site Listings & Outreach

• Work through the list of websites AI assistants cite where the client is missing.
• Create listings and profiles on directories, review sites, and Google Business Profile.
• Personalise and send drafted pitches to article writers, podcast hosts, and editors.
• Prepare review-request emails, follow up on pitches, and log replies with evidence.

Site Foundations & Client Setup

• Set up each new client in the platform: brand, competitors, topics, tracked prompts, location, and Analytics and Search Console connections.
• Run the launch-month foundations check from the platform checklist: AI crawler access, content visible without JavaScript, schema, a clear About page, and visible dates.
• Fix issues in the website's settings, using AI help on technical items, or write a clear change request for the client's developer.
• Review the monthly re-check and fix anything that has slipped.
• Flag drops, wins, and competitor moves to the lead.

Task Logging, Timesheets & Information Security

• Log every task with its evidence, and mark each one done, dismissed, or moved.
• Keep a daily timesheet by client and task.
• Store every client login in the password manager, never in email or chat.
• Work under the partner agency's name for agency-referred clients.

Learning & Continuous Improvement

• Complete platform and playbook training, building towards the full trained workload.
• Follow the team's playbooks and checklists, and apply feedback from the lead's reviews.
• Stay current with changes in how AI assistants find and cite sources, and share what changes each month.
• Suggest improvements to playbooks and checklists based on hands-on work.

Artificial Intelligence (AI) Readiness and Digital Enablement

• Maintain baseline AI literacy and use approved AI tools responsibly, in line with company policies, data privacy, information security, and client confidentiality obligations.
• Apply sound judgment by validating outputs and avoiding overreliance, ensuring accuracy and accountability in all work delivered.
• Participate in AI readiness trainings and proactively identify opportunities for process improvement through automation and responsible AI integration.

What You'll Need to Succeed

Experience

• 1+ years in digital marketing, SEO, content, or website management, ideally for US, UK, or Australian clients
• Editing and publishing on websites
• On-page SEO basics: headings, internal links, page titles, and descriptions
• Any hands-on SEO (on-page, local listings, outreach, or technical) advantageous
• Any GEO or AEO (Answer Engine Optimisation) work advantageous
• Writing for coaches, consultants, or professional services firms advantageous

Skills & Behaviours

• Excellent written English that is natural, precise, and correct
• Comfort with both American and British spelling, and the ability to match each client's tone in pages, pitches, and emails
• Daily use of AI tools to work out unfamiliar tasks, with the judgement to check the output
• Organised and reliable, able to work from checklists and meet deadlines across several clients
• Understanding of data privacy, client confidentiality, and secure handling of client credentials
• Comfortable with white-label working rules for partner-agency clients
• Commitment to promising work, never results (no guaranteed mentions, citations, or rankings)

Education

• Bachelor's degree in Marketing, Communications, Information Technology, English, or a related field advantageous

Tools

• WordPress, plus at least one website builder (Squarespace, Wix, Webflow, or Kajabi)
• AI tools used daily, such as Claude and ChatGPT
• Schema markup (JSON-LD) or basic HTML and CSS advantageous
• Google Search Console, Google Business Profile, and Canva advantageous
• Platform training is provided

Benefits

Step Into the Smartsourcing Experience

Smartsourcing was created with one mission: to change lives. We're here to ensure that businesses flourish and, just as importantly, that every member of the crew is inspired, supported, and set up to thrive. For the fifth year running, we've been recognized as one of HR Asia's Best Companies to Work For. This award isn't just a title--it's a testament to our commitment to making Smartsourcing an incredible place to build a career.

Why You'll Love Working Here

At Smartsourcing, we believe the best work comes from people who feel seen, heard, and valued. That's why we're all about fostering an environment where you can be your true self. We take pride in being certified as a Great Place to Work, because we know that when you love where you work, extraordinary things happen. Here's just a glimpse of what we offer:

• 5-day Christmas Leave (unwrap real time off)
• Healthcare from Day 1 for you and your family (because healthcare matters)
• Free lunch and barista-crafted coffee daily (we take our caffeine seriously)
• Night shift differential for evening schedules
• Subsidized gym membership and sports wellness clubs
• Smartsourcing Exclusives (deals made just for you)
• Themed BFFs, monthly knockoffs, summer parties
• Community give-back programs and personal development workshops

We're not just another outsourcing company. We're building something that actually matters here a place where good work meets good culture.