SEO Content Specialist

EnableSME, Inc.; Metro Manila; Hybrid; PHP 420,000 - 700,000; Full time

Benefits offered by this job

Health & life insurance

Leave credits (19)

Career advancement

Laptop provided

Office Pasig location

Profit-sharing after 5 years

In-house learning & development

Job summary

enablesGROUP is seeking an experienced SEO Content Specialist to drive organic visibility across a portfolio of retail and eCommerce brands from its Ortigas, Pasig office. The role focuses on content and on-page SEO, working with Technical SEO and content teams to optimize keywords, structure, and internal links.

You will conduct keyword research, analyze search intent, create SEO-focused content, and monitor performance with Ahrefs, SEMrush, GA4, and Google Search Console.

Qualifications

• 2–4+ years’ experience in SEO, content marketing, or a related role.
• Strong experience specifically in content and non-technical SEO.
• Hands-on experience with keyword research, on-page SEO, content creation, internal linking, and audits.
• Proficiency with Ahrefs, SEMrush, GA4, and Google Search Console.

Responsibilities

• Develop SEO content strategies based on business priorities, keywords, and user intent.
• Optimise website content, pages, titles, meta descriptions, headings, and internal links.
• Create SEO-focused content, including blogs and on-page copy, aligning with brand guidelines.
• Conduct SEO content audits to identify gaps and refresh content as needed.
• Analyse performance using GA4, Ahrefs, and Search Console and provide actionable recommendations.
• Collaborate with cross-brand teams and stakeholders to maintain SEO standards.

Skills

Keyword research

On-page SEO

Content creation

Content audits

Internal linking

Data analysis

Tools

Ahrefs

SEMrush

GA4

Google Search Console

Job description

Why Join enablesGROUP?

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

Our Perks & Benefits include:

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.

• 19 leave credits for vacation, emergencies, sick days.

• Career advancement opportunities with annual performance reviews and salary increases.

• Company-provided laptop.

• Convenient office location in Pasig.

• Loyalty rewards with a potential profit-sharing scheme after 5 years.

• In-house learning & development programs with access to the latest in AI and technology.

Job Title: SEO Content Specialist
Location: Ortigas, Pasig, PH
Work Schedule: Monday to Friday, 6:00 AM to 3:00 PM PH Time (Hybrid | 2x Onsite, 3x WFH)
Holiday Observance: PH Holiday

Job Details

We are seeking an experienced SEO Content Specialist to support organic search across a portfolio of retail and eCommerce brands. This role focuses specifically on content and on-page SEO, working alongside the Technical SEO function.

You will be responsible for keyword research, search-intent analysis, SEO content creation, on-page optimisation, internal linking, content audits, and performance analysis. You’ll work with content, marketing, eCommerce, and SEO teams to ensure content supports organic visibility, customer search behaviour, and business priorities.

Key Responsibilities

SEO Content Strategy & Keyword Research

• Develop SEO content strategies based on business priorities, keyword opportunities, and customer search behaviour.

• Conduct keyword research using Ahrefs, SEMrush, and Google Search Console.

• Analyse search intent, keyword demand, competition, and content gaps.

• Identify new content opportunities and develop topic clusters where relevant.

On-Page SEO & Content Optimisation

• Optimise website content based on keywords and search intent.

• Optimise page titles, meta descriptions, H1/H2 headings, page copy, internal links, anchor text, content structure, and calls to action.

• Recommend improvements to category, product, landing, and informational pages.

• Ensure content supports both SEO performance and user experience.

SEO Content Creation

• Research, plan, and create SEO-focused content, primarily blogs and on-page website content.

• Align content with target keywords, customer search intent, brand guidelines, and business priorities.

• Use AI content tools appropriately to support research, creation, and optimisation while maintaining accuracy, originality, and editorial quality.

• Refresh existing content and identify opportunities to improve organic visibility and customer discovery.

Content Audits & Internal Linking

• Conduct SEO content audits to identify outdated content, underperforming pages, keyword cannibalisation, content gaps, and low-value content.

• Refresh, consolidate, or expand content where required.

• Develop and maintain internal linking strategies across category, product, and informational pages.

Performance Analysis & Reporting

• Use Ahrefs, SEMrush, GA4, and Google Search Console to monitor rankings, traffic, impressions, clicks, CTR, and landing-page performance.

• Analyse content performance and provide actionable recommendations.

• Prepare regular reports and communicate key insights and opportunities to stakeholders.

Multi-Brand Collaboration

• Support SEO content requirements across multiple brands and websites.

• Adapt content to each brand’s target audience, products, and tone of voice while maintaining consistent SEO standards.

• Collaborate with the Technical SEO Specialist, content writers, eCommerce teams, marketing teams, and web/development teams where required.

Qualifications & Experience

• 2–4+ years’ experience in SEO, SEO content, content marketing, organic search, or a related role.

• Strong experience specifically in content and non-technical SEO.

• Hands-on experience with:

  • Keyword research and search-intent analysis

  • On-page SEO and content optimisation

  • SEO content creation

  • Content-gap and competitor analysis

  • Internal linking

  • Content audits

• Strong copywriting, editing, and proofreading skills.

• Proficiency with Ahrefs, SEMrush, GA4, and Google Search Console.

• Strong analytical and problem-solving skills, with the ability to turn SEO data into actionable recommendations.

• Strong communication and stakeholder-management skills.

• Ability to work independently and manage competing priorities.

Nice to Have

• Retail or eCommerce experience.

• Experience working with Australian websites or audiences.

• Furniture, homewares, lifestyle, or retail experience.

• Magento or other eCommerce CMS experience.

• Conversion-focused copywriting experience.

• Experience using AI tools for content research, creation, or optimisation while maintaining strong editorial standards.