Senior SEO Specialist

Pinoy SEO; Philippines; Remote; PHP 700,000 - 1,200,000; Full time

Benefits offered by this job

Remote work

Competitive package

Job summary

Pinoy SEO is seeking a Senior SEO Specialist / Campaign Lead to own high-priority client campaigns, diagnose opportunities, set strategy, and direct implementation with development and content teams to drive SEO outcomes.

You will conduct advanced keyword and technical audits, lead local and international SEO efforts, and report results with clients, backed by data-driven decision making.

Qualifications

• 5+ years of hands-on SEO with independent campaign leadership.
• Proven ownership of SEO strategy beyond task execution.
• Advanced technical SEO knowledge including crawling/indexation, redirects, and structured data.
• Strong on-page SEO and search-intent analysis capabilities.
• Experience improving organic performance for competitive commercial queries.
• Experience directing developers, writing specs, and QA of implementations.
• Experience creating SEO content strategies and briefs.
• Legitimate link-building track record focused on relevance and value.
• Expertise with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and GBP.
• Experience with WordPress, Wix, Shopify or other CMS platforms.

Responsibilities

• Develop SEO roadmaps based on objectives, opportunities, constraints, and demand.
• Build and manage monthly and quarterly priorities identifying high-impact opportunities.
• Perform comprehensive technical SEO audits and maintain a prioritized issue register.
• Direct developers on SEO work, writing clear specifications and QA.
• Conduct advanced keyword, SERP, and competitor research.
• Optimize existing pages and develop on-page and content strategies.
• Implement Local SEO strategies for multi-location businesses, including GBP optimization.
• Develop sustainable authority-building opportunities and conduct outreach.
• Measure SEO performance using analytics tools and distinguish factors.
• Provide monthly performance reporting, mid-month updates, and client communication.

Skills

SEO strategy ownership

Technical SEO

Keyword research

Analytical thinking

Client communication

Project ownership

On-page optimization

Content strategy

Decision making with data

Explain complex issues to clients

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Google Business Profile

Rank-tracking platforms

WordPress

Wix/Shopify CMS

Job description

Client Overview

This role is with a results-focused SEO agency dedicated to helping local and national businesses enhance qualified organic traffic, leads, and revenue through search engine optimization.

Role Summary

The Senior SEO Specialist / SEO Campaign Lead will be responsible for taking ownership of high-priority client campaigns. This role involves diagnosing opportunities, setting strategy, prioritizing work, directing implementation, measuring results, and adjusting campaigns based on data, working directly with development and content resources to drive SEO outcomes.

Key Responsibilities

• Develop SEO roadmaps based on business objectives, competitive opportunities, technical constraints, and search demand.
• Build and manage monthly and quarterly priorities, identifying high-impact opportunities.
• Perform comprehensive technical SEO audits and maintain a prioritized issue register.
• Direct development resources on SEO-related work, including writing clear technical specifications and QA.
• Conduct advanced keyword, SERP, and competitor research.
• Optimize existing pages and develop strategies for new ones, focusing on on-page SEO and content strategy.
• Understand and implement Local SEO strategies for multi-location businesses, including Google Business Profile optimization.
• Develop sustainable authority-building opportunities and conduct personalized outreach.
• Accurately measure SEO performance using various analytical tools, distinguishing between different performance factors.
• Provide monthly performance reporting, mid-month updates, and client communication, explaining sophisticated SEO issues clearly.

Required Qualifications

• 5+ years of hands-on SEO experience, with significant experience independently leading campaigns.
• Proven experience owning SEO strategy rather than only executing assigned tasks.
• Advanced technical SEO knowledge, including diagnosing crawling/indexation issues, canonicalization, redirects, site architecture, Core Web Vitals, and structured data.
• Strong on-page SEO and search-intent analysis capabilities.
• Demonstrated experience improving organic performance for competitive commercial queries.
• Experience directing developers, writing clear technical specifications, and QAing implementations.
• Experience creating SEO content strategies and briefs.
• A legitimate link-acquisition track record, focusing on relevance, legitimacy, and business value.
• Advanced proficiency in Google Search Console, GA4, Ahrefs and/or Semrush, Screaming Frog, Google Business Profile, and rank-tracking platforms.
• Experience with WordPress, Wix, Shopify, or other common CMS platforms.

Soft Skills & Attributes

• Strong analytical and diagnostic skills.
• Excellent organization and project ownership.
• Strong written and spoken English.
• Ability to make strategic decisions and defend them with evidence.
• Comfort in explaining sophisticated SEO issues to clients without jargon.
• Ability to keep campaigns moving without constant direction from management.

Compensation

Competitive package

Location & Work Arrangement

Remote