Senior Qualitative Research Lead — Client Insights

NIQ for Digital Commerce; Pasig; On-site; PHP 900,000 - 1,800,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a Manager for Qualitative Research within the Consumer Insights team to lead the qualitative research function and ensure high-quality output while managing client engagement across local, regional, and global studies. You will apply ethnography, in-depth interviews, focus groups, and other qualitative methods to shape insights that inform clients’ growth and marketing strategies.

The role offers autonomy, collaboration with cross-disciplinary teams, and opportunities to drive

Qualifications

• 4+ years in qualitative research.
• Experience with ethnography, semiotics, design thinking, UI/UX is valuable.
• Ability to synergize quantitative and qualitative research.
• Result-focused and adaptable to change.

Responsibilities

• Actively drive issue-based analyses, deliver proactive insights, and build actionable client storytelling.
• Deliver three KPIs: data quality, analysis quality, and delivery quality (reporting/presentation).
• Build strong client relationships through empathetic understanding and advisory.
• Drive continuous innovation and apply new qualitative techniques and tech.

Skills

Qualitative research

Moderation

Focus groups

Ethnography

In-depth interviews

Mixed methods

Job description

NIQ is seeking a Manager for Qualitative Research within the Consumer Insights team to lead the qualitative research function and ensure high-quality output while managing client engagement across local, regional, and global studies. You will apply ethnography, in-depth interviews, focus groups, and other qualitative methods to shape insights that inform clients’ growth and marketing strategies.

The role offers autonomy, collaboration with cross-disciplinary teams, and opportunities to drive