Senior Marketing Manager- Japan

Binance; Philippines; On-site; PHP 6,092,000 - 8,123,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Equal opportunity employer

Job summary

Binance is seeking an experienced Brand Marketing Leader in Japan to drive local market presence and brand awareness. You will own campaigns, social media, and events, working with regional and global teams to ensure coordinated execution.

The role requires native-level Japanese communication, business-level English, and a hands-on, execution-focused approach in a fast-paced environment.

Qualifications

• 10+ years of brand marketing and campaign execution experience.
• Strong Japanese language skills for native-level communication.
• Experience managing social media and events in a Japan market context.

Responsibilities

• Execute brand marketing initiatives in Japan to boost awareness and local presence.
• Develop and roll out integrated marketing campaigns aligned with priorities and local needs.
• Manage social media operations across key platforms, including content scheduling and performance tracking.
• Create, adapt, and localize social content per brand guidelines for local audiences.
• Plan and run online and offline events, including activations and conferences.
• Coordinate with internal and external stakeholders to ensure timely delivery of campaigns and events.
• Collaborate with regional and global teams to support marketing initiatives in Japan.
• Track campaign performance and identify optimization opportunities.

Skills

Brand marketing

Campaign execution

Social media management

Event planning

Cross-functional collaboration

Japanese language

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
• Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
• Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
• Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
• Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
• Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
• Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
• Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
• Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
• Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
• Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
• Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
• Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

Requirements

• 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution.
• 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution.
• 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
• 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.
• Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment.
• Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach.
• Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
• Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content.
• Business-level English skills to collaborate effectively with regional and global stakeholders.
• Strong coordination and project management skills, with attention to detail and the ability to manage timelines and priorities effectively.
• Comfortable working cross-functionally with internal teams such as business, PR, compliance, product, and regional marketing teams.
• Data-aware mindset with the ability to track performance, interpret results, and support optimization of campaigns and content.
• Self-motivated, hands-on, and execution-focused, with a practical approach to problem-solving.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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