Senior Marketing Manager

Mineski Philippines; San Juan; On-site; PHP 600,000 - 800,000; Full time

Job summary

A leading marketing agency in San Juan is seeking a Marketing Lead to develop strategies that align with company goals. Key responsibilities include managing client relationships, overseeing digital marketing efforts, and leading brand positioning campaigns. The ideal candidate will have strong experience from an advertising agency and demonstrate leadership in a creative environment. This role offers opportunities for mentoring and brand partnership development.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals.
• Serve as the primary Agency of Record (AOR) lead, managing client relationships.
• Lead brand positioning and campaign planning with agency expertise.
• Oversee digital marketing efforts including social media and SEO.
• Manage marketing budgets focusing on ROI and cost efficiency.
• Collaborate with sales and creative teams for campaign success.
• Monitor market trends and competitor activities.
• Drive performance metrics to measure marketing effectiveness.
• Lead and mentor the marketing team in a creative work environment.
• Spearhead partnerships and influencer relationships to expand brand presence.
• Plan and execute event marketing campaigns for brand visibility.
• Ensure brand consistency across all communication channels.

Job description

• Develop and execute comprehensive marketing strategies aligned with overall company goals and brand objectives.

• Serve as the primary Agency of Record (AOR) lead, managing client relationships and ensuring the delivery of marketing and advertising solutions that meet client expectations.

• Lead brand positioning, campaign planning and direction with strong expertise from advertising agency experience.

• Oversee digital marketing efforts, including social media, content, SEO, and paid advertising initiatives.

• Manage marketing budgets with focus on ROI, cost efficiency, and effective resource allocation.

• Collaborate closely with sales, business development, creative and production teams, and external advertising partners to ensure integrated campaign success.

• Monitor market trends, consumer behavior, and competitor activities to inform strategic marketing decisions.

• Drive performance metrics and KPIs to measure marketing effectiveness and report results to senior management and clients.

• Lead and mentor the marketing team, fostering a creative, agency-style work environment.

• Spearhead partnerships, sponsorships, and influencer relationships to expand brand presence.

• Plan and execute event marketing and activation campaigns to boost brand visibility and engagement.

• Ensure brand consistency and maintain company reputation across all communication channels using agency best practices.