Senior Brand Growth & Launch Strategist

confidential jobs; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Confidential Jobs in the Philippines is seeking a Marketing Manager to develop and seek approval for comprehensive marketing programs that elevate brand image, market share, and profitability. You will design campaigns, promotions, and product plans to drive sales and competitive advantage.

The role requires leadership in brand marketing with experience in QSR/FMCG, excellent communication, and the ability to coordinate cross-functional teams to deliver impactful marketing initiatives.

Qualifications

• Graduate of a four-year course, preferably in Marketing or Business Management.
• Experience in brand management, marketing or sales of at least five years in a managerial capacity.
• Well experienced in Brand Marketing.
• Experienced in QSR and FMCG is an advantage.
• Result oriented and organized.
• Excellent communication and presentation skills.

Responsibilities

• Develops and seeks approval for marketing programs for the assigned products that support the objectives of Market Share, Sales, Profitability, Market leadership and competitiveness Brand Image.
• Recommends programs specific to: Target Markets, Product and product mix, Pricing and Packaging, Advertising and chain wide promotions, Distribution, New product development.
• Initiates marketing campaigns and programs to increase store's transaction count and average check.
• Launches new products to generate incremental store sales.
• Initiates phase out of slow-moving products to give way to more profitable ones.
• Creates strategic alliances with companies that have strong marketing programs to uplift the image of the brand and generate incremental store sales.
• Analyzes product sales performance, products margins and profitability, break even sales computations & recommends action plans to grow sales/product categories esp. those on a downward trend.
• Analyzes market research studies & recommends actionable plans beneficial to the brand.
• Formulates a yearly marketing plan (to include advertising, promotions, budgets & schedules) and presents to MANCOM for approval.
• Identifies potential new products/marketing innovations and improvements that will be beneficial to the brand.

Skills

Brand management

Marketing strategy

Sales growth

Communication

Presentation

Education

Bachelor's degree in Marketing or Business Management

Job description

Confidential Jobs in the Philippines is seeking a Marketing Manager to develop and seek approval for comprehensive marketing programs that elevate brand image, market share, and profitability. You will design campaigns, promotions, and product plans to drive sales and competitive advantage.

The role requires leadership in brand marketing with experience in QSR/FMCG, excellent communication, and the ability to coordinate cross-functional teams to deliver impactful marketing initiatives.