Segment Marketing Manager

GoTyme Bank; Quezon City; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

GoTyme Bank is seeking a Segment Marketing Manager to own the end-to-end segment portfolio strategy and drive commercial growth. The role combines prioritization, sequencing, and governance with integrated go-to-market programs that deliver measurable business impact.

You will lead cross-functional teams, develop business cases, and define ROI before launches while partnering with Data & Analytics to translate insights into forward-looking portfolio strategy.

Qualifications

• A Bachelor's degree in Marketing, Business Administration/ Management, or a related field is required.
• At least 3 years experience in marketing, brand management, product marketing, or similar roles.
• Ideally from fast-paced and dynamic industries such as e-commerce, fintech, and FMCG.
• Proficient in marketing strategy, planning and implementation.
• Proficient in project management and stakeholder management.

Responsibilities

• Owns end-to-end segment portfolio strategy, including prioritization, sequencing, and explicit trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy, ensuring initiatives drive measurable business impact.
• Elevates stakeholder conversations from execution-focused to impact-focused by requiring business cases and defining expected ROI before launch.
• Establishes strong prioritization and governance discipline to prevent timeline compression, reduce fragmentation, and protect customer experience.
• Owns commercial and budget accountability, linking spend to incremental lift, profitability, and long-term segment value.
• Develops team capability through delegation, coaching cadence, and enabling independent cross-functional representation.
• Partners with Data & Analytics to measure impact and translate insights into forward-looking portfolio strategy.

Skills

Marketing strategy

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Job description

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the Role

The Segment Marketing Manager owns the end-to-end segment portfolio strategy and commercial performance. The role is responsible for shaping segment growth plans, prioritizing initiatives, leading integrated go-to-market programs, and ensuring marketing investments drive measurable business impact. This role elevates segment marketing from campaign execution to portfolio ownership — linking strategy, sequencing, budget allocation, and impact measurement to deliver sustainable segment growth.

• Owns end-to-end segment portfolio strategy, including prioritization, sequencing, and explicit trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy, ensuring initiatives drive measurable business impact.
• Elevates stakeholder conversations from execution-focused to impact-focused by requiring business cases and defining expected ROI before launch.
• Establishes strong prioritization and governance discipline to prevent timeline compression, reduce fragmentation, and protect customer experience.
• Owns commercial and budget accountability, clearly linking spend to incremental lift, profitability, and long-term segment value.
• Develops team capability through effective delegation, coaching cadence, and enabling independent cross-functional representation.
• Partners with Data & Analytics to measure impact, conduct structured post-mortems, and translate insights into forward-looking portfolio strategy.

Requirements

• A Bachelor's degree in Marketing, Business Administration/ Management, or a related field is required
• At least 3 years experience in marketing, brand management, product marketing, or any similar roles
• Ideally should come from a fast-paced and dynamic industries such as e-commerce, fintech, and FMCG
• Proficient in marketing strategy, planning and implementation
• Proficient in project management and stakeholder management