Search Operations Ads - Specialist

ByteDance; Pasig; On-site; PHP 480,000 - 600,000; Part time

Job summary

ByteDance in Pasig, Philippines is seeking a candidate to join the Search Ads Ops team. You will evaluate and optimize search algorithms, manage labeling projects to improve model performance, and support revenue growth while maintaining a quality user experience.

The role involves handling sensitive content and collaborating with teams to refine evaluation guidelines, always upholding high standards of accuracy and efficiency. Fluency in Tagalog and English is required.

Qualifications

• Fluent in Tagalog for interacting with Tagalog content and stakeholders; English as working language.
• Familiarity with search engines, social media algorithms, and SEO.
• Strong ability to learn new concepts and adapt.
• Proficiency with common office software and data-driven work.
• Deep understanding of local culture and internet usage habits.
• Attention to detail and capability to identify trends through data.

Responsibilities

• Conduct regular assessments on search quality following evaluation guidelines.
• Perform daily strategy assessments of search quality using established methodologies.
• Analyze user search queries and categorize search requirements to identify quality issues.
• Provide feedback to improve guidelines, SOPs, and standards.
• Be flexible to work on projects beyond core expertise using assessment methods.
• Work with sensitive content occasionally (child exploitation, violence, etc.).
• Perform any other duties as assigned.

Skills

Tagalog fluency

English fluency

SEO & search algorithms

Data analysis

Office software

Local culture knowledge

Job description

Responsibilities

About The Team

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance. This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

What will I be doing?

1. Conduct regular assessments on search quality in accordance with evaluation guidelines/standards.
2. Utilize evaluation methodology to perform daily strategy assessment of search quality in accordance with evaluation guidelines/standards.
3. Analyze user search queries, utilize various tools to understand and categorize search requirements, and identify types of search quality issues in search results.
4. Provide feedback and suggestions for guidelines/standards/SOP improvement based on assessments.
5. Being flexible and open to working on projects outside of core expertise and using assessment methods to support related projects.
6. Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content. (Not frequent)
7. Perform any other duties as assigned.

Minimum Qualifications

• Fluency in Tagalog is required for interacting with Tagalog content and stakeholders, plus fluency in English as the primary working language.
• Familiarity with search engines, social media algorithms, and SEO
• Strong capacity to learn and understand new concepts
• Proficiency in common office software and search engine-related experience preferred
• Deep understanding of local culture and internet usage habits
• Attention to detail and ability to use data analysis to identify trends

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.