Retail Experience Specialist
Dermorepubliq Corporation
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Job summary
Dermorepubliq Corporation is seeking a Retail Experience Specialist in Quezon City, Philippines. This role focuses on enhancing the capabilities of Beauty Advisors and improving customer experience across multiple retail channels, including Watsons. The Specialist will conduct field visits, provide coaching, and execute training programs to ensure top performance.
The ideal candidate will have 2-5 years of relevant experience and a Bachelor's degree in Business or a related field. Strong leadership, accountability, and communication skills are essential for this position.
Qualifications
- 2–5 years experience in retail operations, field leadership, or frontline team management.
- Experience managing Beauty Advisors or retail sales staff is required.
- Background in beauty, FMCG, or specialty retail is an advantage.
Responsibilities
- Drive and enhance Beauty Advisor capabilities and in-store customer experience.
- Coach and develop Beauty Advisors through structured field visits.
- Design and execute ongoing training programs for Beauty Advisors.
- Evaluate BA performance and provide actionable insights.
- Ensure customer experience standards are met across retail locations.
Skills
Education
Job description
The Retail Experience Specialist drives Beauty Advisor (BA) capability and in-store customer experience across both Watsons (modern trade) and kiosk channels. This role focuses on improving selling behavior, product knowledge, and customer engagement to increase conversion and ensure consistent brand experience across all locations. Working in partnership with the Retail Execution Lead, this role supports the field team through structured coaching, training, and capability development.
The Retail Experience Specialist drives Beauty Advisor (BA) capability and in-store customer experience across both Watsons (modern trade) and kiosk channels. This role focuses on improving selling behavior, product knowledge, and customer engagement to increase conversion and ensure consistent brand experience across all locations. Working in partnership with the Retail Execution Lead, this role supports the field team through structured coaching, training, and capability development.
- Focus Coach and develop Beauty Advisors across Watsons and kiosks through structured field visits and training sessions
- Conduct real-time coaching based on observed selling behavior and customer interactions
- Reinforce selling techniques, product knowledge, and customer engagement standards
- Support continuous improvement of BA performance through targeted coaching
- Design and execute ongoing BA training programs covering:
- Product knowledge
- Selling techniques
- Brand standards
- Ensure BAs are trained and ready prior to deployment or campaign execution
- Develop and maintain standard sales scripts and guides
- Support Retail Execution Lead in evaluating BA performance using structured scorecards
- Provide insights on BA capability gaps and development needs
- Recommend and implement coaching plans for underperforming BAs
- Track improvement in BA performance post-coaching
- Drive and reinforce customer experience standards across all retail locations
- Ensure consistency in:
- Grooming and professionalism
- Brand representation
- Act as a guardian of brand experience through frontline coaching
- Conduct coaching visits across Watsons and kiosks aligned with field plans
- Observe customer interactions and identify experience gaps
- Provide coaching feedback and actionable recommendations
- Review store and kiosk performance insights (sales, conversion, feedback)
- Translate insights into coaching priorities per store
- Cascade improvement focus to BAs through coaching and follow-ups
- Monitor progress and adjust coaching approach
- Ensure BAs understand campaign mechanics and selling priorities
- Conduct pre-launch briefings and reinforce key messages
- Support campaign execution through coaching and reinforcement
- BA conversion rate (Watsons & Kiosk)
- Sales uplift post-coaching (%)
- BA readiness score
- Training and coaching completion rate
- Customer experience consistency (cross-channel)
- Bachelor’s degree in Business, Marketing, or related field.
- 2–5 years experience in retail operations, field leadership, or frontline team management
- Experience managing Beauty Advisors or retail sales staff is required
- Background in beauty, FMCG, or specialty retail is an advantage
- Beauty Advisor Coaching & Performance Management
- Basic Sales Reporting & Analysis
- Training Facilitation
- Strong people leadership and coaching capability
- High accountability and execution discipline
- Clear communicator and motivator
- Comfortable with field-based, hands‑on leadership
- Primarily field-based with regular visits across Watsons and kiosk locations
- May require extended hours during peak activations and retail rollouts
Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.
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