Reporting Analyst, CPG

Power Digital Marketing; Mexico; On-site; PHP 600,000 - 800,000; Full time

Job summary

Power Digital Marketing is seeking a data-driven Marketing Analytics Specialist to translate campaign data into actionable business insights. You will build automated reports across eComm, B2B, and B2C, and present findings to clients to guide optimization across channels.

You will work with Meta, Google Ads, Analytics, and visualization tools to tell data stories that connect metrics to outcomes. The role requires advanced English, a marketing/analytics degree, and 2+ years of experience in

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Advanced English (spoken and written).
• Strong understanding of digital marketing metrics and campaign structures.
• Familiarity with Meta, Google Ads, Google Analytics, etc.
• Advanced Excel/Google Sheets for data manipulation.
• Experience with data visualization tools (Looker, Tableau, PowerBI, or Google Data Studio).
• Understanding of regression, tests, and controls in analytics.
• Experience creating performance presentations and data narratives.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C across channels.
• Analyze data from marketing platforms to identify insights.
• Create weekly, monthly, and quarterly performance decks with data storytelling.
• Conduct deep dive analyses to uncover optimization opportunities.
• Translate complex data into clear visualizations for clients and internal teams.
• Utilize Google Sheets and other tools for data manipulation.
• Present findings to drive client decisions and outcomes.
• Leverage AI and Nova ecosystem to enhance reporting capabilities.

Skills

Data storytelling

Analytics

Excel/Sheets

Data visualization

Looker/Tableau/PowerBI

Google Analytics

Communication

Attention to detail

Team collaboration

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Looker

Tableau

PowerBI

Google Data Studio

Google Analytics

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

The ideal candidate will possess a strong understanding of data analysis, reporting, and visualization, as well as the ability to effectively communicate insights to clients. In this role, you will be responsible for creating and maintaining reports that directly impact client business performance, conducting deep dive analyses, and translating complex data into actionable insights. You will work directly with marketing tools and platforms to access campaign data, build compelling presentations, and identify optimization opportunities across multiple channels.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently with a focus on connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Role Requirements

• Proficiency in spoken and written English at an advanced level is required for this role
• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 2+ years of experience in marketing analytics or digital marketing
• Strong understanding of digital marketing metrics, campaign structures, and customer journey
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
• Understanding of statistical concepts like regression modeling, test/control analysis, etc.
• Experience creating performance presentations and conveying data narratives
• Ability to work independently and as part of a team
• Strong attention to detail and analytical thinking
• Self-motivated and able to work under pressure and meet deadlines

Key Performance Indicators (KPIs)

• Task Delivery Rate: 90%+ Tasks completed on or before delivery date
• Task Accuracy Rate: 90%+ Tasks completed successfully on initial delivery (tasks not re-opened for inaccuracies or missed requirements)

Most Important Things (MITs)

• Data Storytelling and Insight Generation: Transform raw data into meaningful narratives that highlight key performance indicators, trends, and actionable recommendations. Connect marketing metrics to business outcomes in a way that resonates with both technical and non-technical stakeholders.
• Marketing Channel Expertise: Maintain deep understanding of digital marketing platforms, metrics, and campaign structures. Stay current with platform changes and be able to contextualize performance data within the broader marketing strategy.
• Client Communication and Reporting Excellence: Develop clear, visually appealing reports and presentations that effectively communicate performance insights. Proactively identify opportunities, address client questions, and maintain regular communication regarding deliverables and timelines.
• Continuous Improvement of Reporting Systems: Constantly seek ways to enhance reporting templates, dashboards, and analysis methodologies. Streamline reporting processes, improve visualization techniques, and incorporate new metrics to provide more comprehensive performance insights.

Equal Opportunity Statement

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.