Measurement Analyst, Fusepoint

Embedded Shishya; Mexico; Hybrid; PHP 5,632,000 - 8,135,000; Full time

Job summary

Power Digital, an AI-native growth firm, seeks a marketing analytics specialist to turn large datasets into actionable insights and measurable campaign improvements.

Responsibilities include forecasting, designing experiments, communicating findings clearly, and leveraging AI to optimize processes within the Nova ecosystem. Advanced English proficiency is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in marketing analytics.
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel.
• Proficiency in R or Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Excellent communication and presentation skills.
• Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science.
• Ability to work independently and as part of a team.
• Nice to have: Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics) and ad platform reporting.

Responsibilities

• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python.
• Communicate findings to internal PD stakeholders simply and eloquently, always leading to a “so what” and recommended action.
• Stats-based performance forecasting.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Skills

R

Python

SQL

Data visualization

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Looker

Tableau

PowerBI

Excel

Funnel.io

Fivetran

Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:

The ideal candidate will have a strong understanding of data analysis and reporting, as well as the ability to communicate effectively with clients. In this role, you will be responsible for managing and recommending the best modern measurement strategies for our marketing campaigns, including Statistical Modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You’ll work out of our task management software, Asana, to coordinate delivery with other teammates

Responsibilities:

• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python
• Communicate findings to internal PD stakeholders simply and eloquently, always leading to a “so what” and recommended action
• Stats-based performance forecasting
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2+ years of experience in marketing analytics
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel
• Proficiency in R or Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Excellent communication and presentation skills
• Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure
• Nice to have:
  • Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics)
  • Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)

Key Performance Indicators (KPIs)

• Quality, clarity, and accuracy of analysis output
• Delivery timeliness
• Quality of internal communication and teamwork

Most Important Things (MITs)

• A creative, problem-solver mind with a foundation of hard data skills
• Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.