Remote Social Media Strategist for Home Services

Workana; Philippines; Remote; PHP 748,000 - 1,496,000; Full time

Job summary

Workana is seeking a Social Media Content Creator / Copywriter to develop and execute organic social content for U.S. home service businesses, especially contractors.

The role requires turning strategy into actionable content that resonates with the target audience and supports business goals. You will own content creation, calendars, and distribution, translating direction into engaging posts while maintaining consistent tone and branding across platforms.

Qualifications

• Proven experience creating social media content from strategy through execution.
• Strong copywriting skills.
• Ability to create both visual content and written content.
• Experience developing and managing content calendars and publishing schedules.

Responsibilities

• Develop organic social media content for U.S. contractors and home service businesses.
• Create the actual content, including copy, captions, concepts, and visual assets.
• Translate strategic direction into engaging social media content.
• Develop content pillars and recurring content formats based on the business and target audience.
• Write compelling, clear, and audience-focused social media copy.
• Create and maintain content calendars.
• Schedule and publish content across relevant social media platforms.
• Research the target audience, competitors, trends, and content opportunities.
• Adapt content based on performance and learnings.
• Explain the strategic reasoning behind the content you create.
• Manage an ongoing content production workflow independently.
• Maintain consistency in tone, messaging, branding, and publishing cadence.

Skills

Organic social strategy

Copywriting

Content creation

Content calendars

Social media scheduling

Independent work

English communication

Job description

Workana is seeking a Social Media Content Creator / Copywriter to develop and execute organic social content for U.S. home service businesses, especially contractors.

The role requires turning strategy into actionable content that resonates with the target audience and supports business goals. You will own content creation, calendars, and distribution, translating direction into engaging posts while maintaining consistent tone and branding across platforms.