Remote Senior Marketing Manager - B2B Health Sustainability

D2B; Manila; Remote; PHP 949,000 - 1,116,000; Full time

Job summary

D2B in the healthcare sustainability space seeks a Senior Marketing Manager to lead end‑to‑end digital campaigns across Australia and New Zealand. The role is remote, full‑time, and requires hands‑on execution of multi‑channel, B2B marketing programs.

You will translate clinical and sustainability concepts into social content, newsletters, landing pages, and automated workflows in HubSpot, while aligning with NZ business hours.

Qualifications

• Minimum of 5 years of hands‑on digital marketing experience with proven ownership over multi‑channel campaign execution.
• Strong track record managing organic and paid social channels, specifically leveraging LinkedIn for B2B acquisition and lead generation.
• Practical, advanced experience using HubSpot to build sequences, segmentation lists, and nurture workflows.
• Content creation and editing skills with basic Webflow CMS management or experience managing web developers.
• Analytical ability to optimize modest marketing budgets, manage campaign attribution, and evaluate direct‑response metrics.
• Ability to work full‑time aligning with New Zealand business hours in a dedicated remote setup.
• Excellent written and spoken English language skills.

Responsibilities

• Execute B2B digital acquisition campaigns designed to engage clinicians, nurses, procurement leads, and hospital decision‑makers across AU/NZ.
• Convert online engagement into direct enquiries, hospital consultations, product collection requests, and tangible conversions.
• Manage multi-channel social content across LinkedIn, Meta (Facebook/Instagram), and TikTok with Planable for scheduling.
• Build, target, and optimize paid direct‑response social campaigns, continuously testing creative assets, copy, and audience segments to maximize ROI.
• Track advertising spend against key business outcomes, promptly adjusting or replacing underperforming campaigns.
• Translate complex clinical and sustainability concepts into compelling social posts, newsletters, landing page copy, and creative briefs.
• Tailor tone and messaging for distinct healthcare buyer personas, including clinicians, nurse educators, procurement teams, and sustainability leads.
• Maintain brand integrity while performing routine Webflow updates (copy, images, forms, and landing pages), managing external web contractors when advanced support is required.
• Design, schedule, and execute regular newsletter communications, onboarding journeys, and nurture workflows via HubSpot.
• Build automated multi‑touch sequences, lists, and segments based on user roles, geographical locations, and lifecycle stages.
• Perform regular CRM maintenance to eliminate duplicate or low‑quality data, ensuring accurate contact attributes and adherence to marketing preferences.
• Monitor cross‑channel performance metrics and prepare weekly updates and monthly reviews detailing channel ROI and outcomes.
• Maintain an organized marketing calendar to manage campaign cadences, approvals, and key deliverables.

Skills

Digital marketing

B2B acquisition

Social paid advertising

Copywriting

English communication

Tools

HubSpot

Webflow

Planable

Job description

D2B in the healthcare sustainability space seeks a Senior Marketing Manager to lead end‑to‑end digital campaigns across Australia and New Zealand. The role is remote, full‑time, and requires hands‑on execution of multi‑channel, B2B marketing programs.

You will translate clinical and sustainability concepts into social content, newsletters, landing pages, and automated workflows in HubSpot, while aligning with NZ business hours.