Remote LinkedIn Thought Leadership & Personal Brand Strategist

PENBROTHERS

Makati

Hybrid

PHP 450,000 - 750,000

Full time

38 hours ago

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Job summary

Penbrothers in the Philippines is seeking a professional ghostwriter to craft LinkedIn posts and thought leadership for five Account Executives selling to business leaders across markets. You’ll define voices, study audiences, and build a five-AE content plan that blends strategy with authentic storytelling, ensuring each post reflects the individual founder-friendly tone.

Expect to produce about ten posts weekly, with interviews, drafts, edits, and schedules, plus engagement and performance

Qualifications

Portfolio of published work for brands or leaders.
Ability to write in different voices for international readers.
Experience crafting thought leadership or editorial content for B2B audiences.
Experience turning complex ideas into engaging content.
Written English suitable for global business audiences.

Responsibilities

Define positioning, tone of voice, and content pillars for five Account Executives.
Build and run a LinkedIn content plan aligned to targets and goals.
Research, ideate, write, edit, schedule, and publish posts.
Interview executives to capture authentic voices and stories.
Draft replies and engage with prospects and industry leaders.
Test topics/formats, report on engagement and conversations, suggest changes.
Maintain content calendars and streamline the approval process.